Formation of prices for scientific and technical products
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DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник/консультант
Члени комітету
Назва журналу
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Назва тому
Видавець
WSEH
Анотація
The report determines that the methods of pricing for scientific and technical products have their own characteristics that distinguish them from the methods of pricing for products of serial and mass production. The formation of prices for scientific and technical products depends on their uniqueness, development costs, market conditions and perception of value. It is important to combine several approaches to set the optimal price that will ensure cost coverage, customer engagement, and profitability.
Опис
Ключові слова
pricing, scientific and technical products, methods, models, market, consumers, profit, enterprise
Бібліографічний опис
Klymentova M. V. Formation of prices for scientific and technical products [Electronic resource] / M. V. Klymentova // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2024 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2024. – P. 315-316.