University brand as an innovative technology
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Myroshnyk T. O. University brand as an innovative technology [Electronic resource] / T. O. Myroshnyk // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2024 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2024. – P. 213-215.