Formation of demand for innovations by means of event marketing

dc.contributor.author	Masalab, O. V.
dc.date.accessioned	2024-12-27T09:37:02Z
dc.date.issued	2024
dc.description.abstract	The report determines that the formation of demand for innovations through event marketing is an important aspect of the modern marketing strategy. Event marketing allows brands not only to present their innovative products or services, but also to create an emotional connection with the audience, which contributes to the formation of demand.
dc.identifier.citation	Masalab O. V. Formation of demand for innovations by means of event marketing [Electronic resource] / O. V. Masalab // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2024 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2024. – P. 58-60.
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/84697
dc.language.iso	en
dc.publisher	WSEH
dc.subject	demand generation
dc.subject	innovations
dc.subject	new products
dc.subject	event marketing
dc.subject	promotion
dc.subject	efficiency
dc.title	Formation of demand for innovations by means of event marketing
dc.title.alternative	Формування попиту на інновації за допомогою івент-маркетингу
dc.type	Article

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