Methodic foundations of the ecologically oriented consumer`s readiness analysis

dc.contributor.author	Illiashenko, Sergii	en
dc.date.accessioned	2020-04-21T07:53:07Z
dc.date.available	2020-04-21T07:53:07Z
dc.date.issued	2014
dc.description.abstract	The article deals with methodic approach to analyze the consumer`s readiness of the target audience concerning ecological production, and to produce actions to stimulate demand and to promote ecological production in the market. The received results deepen the methodic grounds of marketing objectivation and following of the ecological innovations projects introductionі. It forms preconditions to change native economy to the leading ecologically oriented innovative development.	en
dc.identifier.citation	Illiashenko S. Methodic foundations of the ecologically oriented consumer`s readiness analysis [Electronic resource] / S. Illiashenko // Economic processes management. – Electronic text data. – 2014. – No. 2 (3). – Access mode: http://epm.fem.sumdu.edu.ua/download/2014_2/2014_2_5.pdf, вільний ( дата звернення 21.04.2020 р.)	en
dc.identifier.orcid	https://orcid.org/0000-0001-5484-9788
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/45755
dc.language.iso	en
dc.subject	ecological goods	en
dc.subject	ecological innovations	en
dc.subject	consumer`s readiness	en
dc.subject	promotion of innovations	en
dc.subject	ecological marketing	en
dc.subject	sustainable development	en
dc.title	Methodic foundations of the ecologically oriented consumer`s readiness analysis	en
dc.type	Article	en

Файли

Зараз показуємо 1 - 1 з 1

Зараз показуємо 1 - 1 з 1