Effective management strategies development based on modern information and analytical technologies

Abstract

This research addresses the critical challenge of strategy implementation in Ukrainian enterprises facing market volatility and international competition. The methodological foundation of the research object incorporates several established management theories and approaches. The study develops an integrated methodology combining the Japanese Hoshin Kanri method with Vector Autoregressive (VAR) models to enhance strategic management effectiveness and enterprise competitiveness. The main contribution is a comprehensive three-stage framework: formation of enterprise performance indicator space, construction and analysis of VAR models for development dynamics, and selection of development priorities. The Hoshin Kanri method provides systematic approach to managing change through strategic planning (hoshin) and operational control (kanri) levels, while VAR models enable dynamic relationship analysis between current and lagged values of key indicators. Empirical validation using Anheuser-Busch InBev Ukrainian division demonstrates the methodology's effectiveness [2]. VAR models constructed for Current Assets indicators (Reserves, Accounts Receivable, Fixed Assets, Goods in Process) show strong explanatory power with R-squared values ranging from 0.9146 to 0.9904. The analysis reveals interconnection degrees among current asset components and identifies endogenous/exogenous variable relationships. The proposed integrated approach enables detection and prediction of non-linear cyclic processes, improves current assets management policy, and provides evidence-based recommendations for enhancing enterprise efficiency. This methodology offers practical solutions for strategic management implementation in volatile business environments.