Management of the interaction of the enterprise with partners and consumers: models, methods and information interaction

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dc.contributor.authorRaiko, Dianaen
dc.contributor.authorFedorenko, Irinaen
dc.contributor.authorKitchenko, Olenaen
dc.contributor.authorKobieliev, Valeriien
dc.contributor.authorLitvynenko, Mariiaen
dc.contributor.authorRomanchik, Tаtianaen
dc.date.accessioned2023-11-30T16:56:10Z
dc.date.available2023-11-30T16:56:10Z
dc.date.issued2022
dc.description.abstractThe management of the interaction of an enterprise with partners and consumers is based on the system "enterprise – consumer – partner", takes into account the ratio of economic parameters of the processes of production, supply and distribution of products, including an assessment of the competitiveness of the enterprise, the attractiveness of the partner, the readiness of the consumer and the developed complex of economic and mathematical models for forming the composition of the system "consumer – enterprise – partner", determining the effect of its operation and the budget of information interaction, the features of which are the allocation of four blocks of models, which allows for a reasonable choice of the composition of consumers, partners for each enterprise, taking into account their characteristics and information interaction strategies, allowing enterprises to model communication in the system "consumer – enterprise – partner" according to the criterion of maximizing income and use the results of modeling for the implementation of information interaction.en
dc.identifier.citationManagement of the interaction of the enterprise with partners and consumers: models, methods and information interaction / D. Raiko [et al.] // Logistics systems: technological and economic aspects of efficiency : coll. monograph. – Kharkiv : PC Technology Center. – Chap. 5. – P. 135-169.en
dc.identifier.doidoi.org/10.15587/978-617-7319-66-4.CH5
dc.identifier.orcidhttps://orcid.org/0000-0002-9307-103X
dc.identifier.orcidhttps://orcid.org/0000-0001-7826-7248
dc.identifier.orcidhttps://orcid.org/0000-0002-3868-5653
dc.identifier.orcidhttps://orcid.org/0000-0001-6576-9759
dc.identifier.orcidhttps://orcid.org/0000-0002-7422-8302
dc.identifier.orcidhttps://orcid.org/0000-0002-2065-2415
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/71369
dc.language.isoen
dc.publisherPC Technology Centeren
dc.subjectmonographen
dc.subjectinteraction managementen
dc.subjectenterpriseen
dc.subjectpartnersen
dc.subjectconsumersen
dc.subjecteconomic and mathematical modelsen
dc.subjectinformation interactionen
dc.titleManagement of the interaction of the enterprise with partners and consumers: models, methods and information interactionen
dc.typeBook chapteren

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