Social and affiliate marketing as a component of the model of economic development of countries
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Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
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WSEH
Анотація
It has been proven that the principles, techniques and methods used in the concept of partnership marketing can be used in building the concept and system of social partnership as a regulator of social and labor relations on the path to long-term trusting relationships between the main subjects.
Опис
Ключові слова
social partnership marketing, affiliate marketing, economic development, socioeconomic systems, economic development, labor market, international cooperation, enterprises
Бібліографічний опис
Dyuzhev V. D. Social and affiliate marketing as a component of the model of economic development of countries [Electronic resource] / V. D. Dyuzhev, V. O. Cherepanova, O. I. Podrez // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 61-63.