Корпоративний форсайт в менеджменті міжнародного бізнесу
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Дата
2020
DOI
https://doi.org/10.37320/2415-3583/15.7
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Видавничий дім "Гельветика"
Анотація
Питання корпоративного форсайту набувають значну актуальність в управлінні мультинаціональними компаніями. Мета дослідження спрямована на визначення та систематизацію сучасних наукових поглядів щодо застосування корпоративного форсайту в сфері менеджменту міжнародного бізнесу. До основних результатів дослідження відноситься таксономія цінності застосування корпоративного форсайту за предметними областями дослідження міжнародного бізнесу. Також в статті запропоновано матрицю видів корпоративного форсайту. Вона надає можливість ідентифікувати недостатньо вивчені питання використання корпоратив- ного форсайту в міжнародному бізнесі, до яких, зокрема, належить процес інтернаціоналізації підприємства. В подальшому значної наукової уваги заслуговують питання особливостей корпоративного форсайту в міжнародних компаніях в умовах діджиталізації та четвертої промислової революції.
The analysis of recent studies reveals that the cases of corporate foresight application in the management of multinational companies are becoming increasingly frequent. At the same time, corporate foresight remains poorly integrated in the general theory of international business management. Thus, the aim of the study is to identify and systematize contemporary scientific views on the application of corporate foresight in the field of international business management. The paper contains the analysis of the value and types of corporate foresight in correspondence to the list of typical subject areas of international business studies. The main results of the research include the corporate foresight value taxonomy for the subject areas of international business studies, which is comprehensive and allows further application of performance measurement tools to corporate foresight implementation in different areas of international management in companies. The article also proposes a matrix of corporate foresight types by subject areas of international business studies. It allows to determine, depending on the specified managerial problem of the company's international operations, the most appropriate type of corporate foresight and to identify insufficiently studied issues of corporate foresight in international business, which include, in particular, the process of internationalization. In the future, the issues of corporate foresight in international companies that apply a proactive approach to management in the context of digitalization and the fourth industrial revolution, as well as the development of innovative strategies aimed at sustainable development deserve considerable scientific attention. The list and distinctions of typical problems of international business management that require the use of corporate foresight also need further clarification. Also, future research on corporate foresight should focus on how managers dealing with managerial issues in a particular area of international business should assess the appropriateness of using corporate foresight to address these challenges and choose the type of corporate foresight, which is the most adequate for it.
The analysis of recent studies reveals that the cases of corporate foresight application in the management of multinational companies are becoming increasingly frequent. At the same time, corporate foresight remains poorly integrated in the general theory of international business management. Thus, the aim of the study is to identify and systematize contemporary scientific views on the application of corporate foresight in the field of international business management. The paper contains the analysis of the value and types of corporate foresight in correspondence to the list of typical subject areas of international business studies. The main results of the research include the corporate foresight value taxonomy for the subject areas of international business studies, which is comprehensive and allows further application of performance measurement tools to corporate foresight implementation in different areas of international management in companies. The article also proposes a matrix of corporate foresight types by subject areas of international business studies. It allows to determine, depending on the specified managerial problem of the company's international operations, the most appropriate type of corporate foresight and to identify insufficiently studied issues of corporate foresight in international business, which include, in particular, the process of internationalization. In the future, the issues of corporate foresight in international companies that apply a proactive approach to management in the context of digitalization and the fourth industrial revolution, as well as the development of innovative strategies aimed at sustainable development deserve considerable scientific attention. The list and distinctions of typical problems of international business management that require the use of corporate foresight also need further clarification. Also, future research on corporate foresight should focus on how managers dealing with managerial issues in a particular area of international business should assess the appropriateness of using corporate foresight to address these challenges and choose the type of corporate foresight, which is the most adequate for it.
Опис
Ключові слова
форсайт, корпоративний форсайт, міжнародний бізнес, менеджмент, міжнародний менеджмент, мультинаціональна компанія, foresight, corporate foresight, international business, management, international management, multinational company
Бібліографічний опис
Данько Т. В. Корпоративний форсайт в менеджменті міжнародного бізнесу / Данько Т. В., Ширяєва Н. В. // Підприємництво та інновації. – 2020. – Вип. 15. – С. 42-48.