Marketing and logistic support of Ukrainian regional markets for innovative products distribution

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dc.contributor.authorIlliashenko, Sergiien
dc.contributor.authorBilovodska, Olenaen
dc.contributor.authorGryshchenko, Olenaen
dc.date.accessioned2020-03-27T17:02:03Z
dc.date.available2020-03-27T17:02:03Z
dc.date.issued2018
dc.description.abstractThe integrated assessment of marketing support and level of logistics potential of Ukrainian regional markets according to the proposed structure is carried out. The study was carried out by determining the essence of marketing resources and logistics potential of regions that, as a result, reflects their focus on the formation of an effective policy of distribution of innovative products of industrial enterprises. A matrix that reflects the grouping of Ukrainian regions in zones with balanced and unbalanced levels of appraisal indicators is provided.en
dc.identifier.citationIlliashenko S. Marketing and logistic support of Ukrainian regional markets for innovative products distribution [Electronic resource] / S. Illiashenko, O. Bilovodska, O. Gryshchenko // International marketing and management of innovations. – Electronic text data. – 2018. – No. 3. – Access mode: http://immi.ath.bielsko.pl/2018/05/16/marketing-and-logistic-support-of-ukrainian-regional-markets-for-innovative-products-distribution/, вільний (27.03.2020 р.)en
dc.identifier.orcidhttps://orcid.org/0000-0001-5484-9788
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/45298
dc.language.isoen
dc.subjectmarketing supporten
dc.subjectlogistics potentialen
dc.subjectregionen
dc.subjectdistribution of innovative productsen
dc.titleMarketing and logistic support of Ukrainian regional markets for innovative products distributionen
dc.typeArticleen

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