Анализ политической коммуникации Михаила Саакашвили в социальных сетях

Abstract

Social media enable individuals to share knowledge, experiences, opinions, and ideas among each other. With regard to political sector, social media can be an enabler for participation and democracy among citizens. As the 2008 U.S. presidential election campaigns have shown, social media platforms such as social network sites, microblogging services or weblogs can also be successfully used by political actors to disseminate information to voters as well as to contact and discuss with them. In this study, we aim to explore the characteristics and specificity of political communication based on the analysis of the personal page Ukrainian policy on the social networks on Facebook, Twitter, Google+, Instagram and YouTube. Based on the results, we present an overview of the relevance and potentials of as well as obstacles to the usage of social media for political communication from the perspective of political institutions. Further, we derive implications regarding the need for social media monitoring in political context.