Globalization of the international marketing environment

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dc.contributor.authorCherepanova, V. O.
dc.contributor.authorPodrez, O. I.
dc.contributor.authorPererva, P. G.
dc.date.accessioned2024-01-02T14:24:21Z
dc.date.available2024-01-02T14:24:21Z
dc.date.issued2023
dc.identifier.citationCherepanova V. O. Globalization of the international marketing environment [Electronic resource] / V. O. Cherepanova, O. I. Podrez, P. G. Pererva // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 95-97.
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/72505
dc.language.isoen
dc.publisherWSEH
dc.subjectglobalization
dc.subjectmarketing
dc.subjecteconomic relations
dc.subjectdigitalization
dc.subjectglobal trends
dc.subjectinternational business
dc.subjectworld market
dc.subjectenterprises
dc.titleGlobalization of the international marketing environment
dc.typeArticle
dcterms.abstractIt is substantiated that global trends in the international marketing environment include its complication, increased interdependence of components, turbulence and uncertainty, as well as increased competition. Economic entities must take into account in their foreign economic activities more and more factors that are caused by the growth in scale, as well as participants in international activities, the complication of the forms and methods of international economic relations, the integrated nature of the interaction of political and legal, economic and socio-cultural components.

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