Corporate social responsibility as a defensive tool in Vuca-world: view from the marketing perspective

Скорочена інформація про документ
dc.contributor.authorBrin, P. V.en
dc.contributor.authorNehme, M. N.en
dc.date.accessioned2021-11-22T09:41:43Z
dc.date.available2021-11-22T09:41:43Z
dc.date.issued2021
dc.description.abstractIn the context of VUCA conditions, the paper offers a contribution to the sustainability of innovative business development. By focusing on changing consumer needs, taking into account stakeholder interests, and ensuring an efficient and effective supply chain of products and services, marketing and innovation can be integrated. The integration of such strategies builds trust with consumers and stakeholders, and contributes to socially responsible business practices. The paper presents characteristics of VUGA environment, followed by suggestion merging socially responsible strategies with the modern marketing concepts to address VUGA challenges and improve satisfaction of consumers and variant stakeholders in a sustainable manner.en
dc.identifier.citationBrin P. V. Corporate social responsibility as a defensive tool in Vuca-world: view from the marketing perspective [Electronic resource] / P. V. Brin, M. N. Nehme // Стратегія бізнес-організації в умовах невизначеності / Стратегія організації VS реалії Vuca-світу : зб. матеріалів міжнар. наук.-практ. конф., 10 листопада 2021 р. = Business organization strategy under uncertainty / Organization's strategy VS realities of the Vuca-world : proc. of the Intern. sci. and practical conf., November 10, 2021. – Електрон. текст. дані. – Київ, 2021. – С. 69-72. – URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/54941.en
dc.identifier.orcidhttps://orcid.org/0000-0001-7374-3727
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/54941
dc.language.isoen
dc.subjectcorporate social responsibilityen
dc.subjectsustainable developmenten
dc.subjectmarketing concepten
dc.titleCorporate social responsibility as a defensive tool in Vuca-world: view from the marketing perspectiveen
dc.typeThesisen

Файли

Контейнер файлів
Зараз показуємо 1 - 1 з 1
Ескіз
Назва:
Brin_Corporate_social_responsibility_2021.pdf
Розмір:
171.26 KB
Формат:
Adobe Portable Document Format
Опис:
Завантажити
Ліцензійна угода
Зараз показуємо 1 - 1 з 1
Ескіз недоступний
Назва:
license.txt
Розмір:
11.25 KB
Формат:
Item-specific license agreed upon to submission
Опис:
Завантажити

Зібрання

Кафедра "Менеджмент"