Information technologies in the processes of market promotion of educational services
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Харківський національний університет міського господарства імені О. М. Бекетова
Abstract
The scientific report proves that the main advantages of using information technologies in the formation of strategies for promoting educational services to the market include: increasing the availability of educational services; reducing marketing costs; flexibility and personalization of educational offers; quick response to changes in demand. Information technologies are an integral part of the modern market of educational services. They contribute to the effective promotion of educational institutions, increasing them competitiveness and attracting new students. Given the dynamic development of digital technologies, educational institutions need to constantly improve their marketing strategies and adapt them to modern challenges
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Tkachova N. P. Information technologies in the processes of market promotion of educational services [Electronic resource] / Tkachova N. P., Klimov M. V. // Актуальні питання економіки: глобальні тренди та сучасні виклики : матеріали Міжнар. наук.-практ. інтернет-конф., 1-31 березня 2025 р. / Харківський національний університет міського господарства імені О. М. Бекетова [та ін.]. – Електрон. текст. дані. – Харків : ХНУМГ ім. О. М. Бекетова, 2025. – 3 с. – URL: https://ekt.kname.edu.ua/images/Conferences/2025/section_2/7_Tkachova_N_Klimov_M.pdf, free (accessed: 17.04.2025).