Intellectual potential of innovation
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Abstract
The report substantiates that the intellectual potential of innovation activity is a complex set of knowledge, skills, creative thinking and intellectual resources that ensure the creation, development and implementation of new ideas, technologies or products. It is a key factor in today's knowledge economy, where the competitiveness of countries and companies depends on their ability to innovate.
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Lysenko A. M. Intellectual potential of innovation [Electronic resource] / A. М. Lysenko // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2024 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2024. – P. 322-324.