Software-driven strategies in modern digital advertising
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Chernobrovkina S. V. Software-driven strategies in modern digital advertising [Electronic resource] / Chernobrovkina S. V., Soroka Y. О. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2025 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2025. – P. 187-190.