Methodical instructions for performing an individual task in the discipline "Brand Management"

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dc.contributor.authorKosenko, O. P.
dc.date.accessioned2024-06-20T07:58:13Z
dc.date.available2024-06-20T07:58:13Z
dc.date.issued2024
dc.description.abstractThe purpose of writing a paper on the course "Branding in Innovation" is todeepen and consolidate theoretical knowledge in the field of branding, to master basic concepts and principles, to understand the specifics and target orientation of the main elements of the brand and specific branding processes, as well as various advertising tools used to promote and present brands, to develop practical skills in the implementation of advertising design and advertising communications of business entities.
dc.identifier.citationMethodical instructions for performing an individual task in the discipline "Brand Management" [Electronic resource] : for applicants of the second (master's) level of higher education, educational program "Marketing" specialty 075 "Marketing" / comp.: Kosenko O. P. ; National Technical University "Kharkiv Polytechnic Institute". – Electronic text data. – Kharkiv, 2024. – 16 p. – URI: https://repository.kpi.kharkov.ua/handle/KhPI-Press/78507
dc.identifier.orcidhttps://orcid.org/0000-0002-4028-7697
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/78507
dc.language.isoen
dc.publisherНаціональний технічний університет "Харківський політехнічний інститут"
dc.subjectmethodical instructions
dc.subjectbrand management
dc.subjectmarketing
dc.subjectbrand
dc.subjectindividual task
dc.subjectbrand development
dc.titleMethodical instructions for performing an individual task in the discipline "Brand Management"
dc.typeLearning Object

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Кафедра "Маркетинг"