Programmatic advertising: key factors that determine ROI in a digital marketing strategy
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Kosenko O. P. Programmatic advertising: key factors that determine ROI in a digital marketing strategy [Electronic resource] / Kosenko O., Shein O. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2025 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2025. – P. 201-203.