Modelling brand characteristics: impact on the speed of consumer choice
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Artiushenko O. V. Modelling brand characteristics: impact on the speed of consumer choice / Artiushenko Olena V., Serhiienko Olena A. // Strategic Guidelines for the Development of Science, Education, Technology, and Society in the Context of Global Transformations : book of abstr. of the Intern. Sci. and Practical Conf., December 27, 2025. – Seattle : GQP, 2025. – P. 43-44.