Кафедра "Економічна кібернетика та маркетинговий менеджмент"
Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/2709
Увага! Від травня 2023 року колекція кафедри "Економічна кібернетика та маркетинговий менеджмент" не поповнюється.
На основі кафедр "Економічна кібернетика та маркетинговий менеджмент" та "Економіка та маркетинг" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).
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Документ Marketing of scientific and educational knowledge of the modern university(Одеський національний політехнічний університет, 2019) Illiashenko, Sergii; Shypulina, Yuliia; Klisinski, JanuszThe purpose of the article is to develop theoretical and methodological bases for forming the marketing system of scientific and educational knowledge of modern university. The basic tasks of marketing of scientific and educational knowledge of the modern university are specified and systematized. The tasks concerning orientation of the knowledge production system on the most perspective types of knowledge, as well as formation and stimulation of demand, promotion and application (commercialization) of modern knowledge are detailed: separately in sections of scientific and educational knowledge. On the basis of the existing practice, it is proposed to apply the concept of 8P marketing of scientific and educational knowledge of universities. An integrated scheme of the marketing system of scientific and educational knowledge of the modern university has been formed uniting types of marketing; main tasks; tools for solving these problems into a single complex. The distribution of functions and management decisions of separate units and senior management of the university is performed.Документ The Impact of COVID-19 on the development of the segment of the international tourism market in Ukraine focused on arab tourists(2021) Illiashenko, Sergii; Illiashenko, Nataliia; Shypulina, Yuliia; Golysheva, Ievgeniia; Tomczewska-Popowycz, Natalia; Rutkowska, Małgorzata; Klisinski, JanuszThe article is devoted to determining the set of external and internal prerequisites for the extending influx of Arab countries' tourists to Ukraine in 2021 under the COVID-19 pandemic restrictions introduced in most countries. Quantitative characteristics of the flow of tourists are outlined. The main characteristics and preferences of tourists from Arab countries who visited Ukraine are determined. It is established that in conditions of restrictions caused by COVID-19, they consider Ukraine as an alternative vocation location to traditional places in European countries. A generalized profile of these tourists has been compiled. It can serve as an information base for improving tourist products (services) and the system of service rendering. An assessment of prospects for developing the international tourism market segment in Ukraine focused on tourists from Arab countries has been made. The study results can be used to make effective management decisions in the field of international tourism at the state and regional levels, as well as at the level of individual tourism service providers in the context of the continuation of the COVID-19 pandemic and its completion.