Кафедра "Економічна кібернетика та маркетинговий менеджмент"

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Development of strategic management of marketing activity of an industrial enterprise
(Національний університет "Львівська політехніка", 2014) Raiko, D. V.
The present article scientifically proves and suggests the concept of strategic management of development of marketing activity of an enterprise the core of which underlies the development of the "consumer–enterprise–partner" system as well as a methodological approach to formation of marketing strategies of an enterprise based on a competitive capacity of an enterprise, business attraction of its partners as to cooperation and willingness of consumers to consume its products. A system of methods has been provided to form marketing strategies of an enterprise based on the competitive capacity of an enterprise, business attraction of partners, and willingness of consumers. The relevance of creating a marketing department at large machine building enterprises has been proved appropriate; a methodological approach has been proposed to evaluate the efficiency of its activity as a whole and its divisions and managers. The methodological support of information interaction of an industrial enterprise in the process of marketing activity has been theoretically justified and proposed; the strategies of marketing activity have been improved; the methodical recommendations have been developed to form a budget of information interaction of an enterprise with partners and consumers.
Formation of relations between the enterprise and consumers as the basis of the industrial enterprise development
(Prague Institute for Qualification Enhancement, 2016) Raiko, D. V.; Tseitlin, L. M.
Nowadays life makes the companies think about their existence: for whom and for what they work, from whom and from what depends their well-being and what it is necessary to do to become competitive and prof-itable. In order to prevent the destruction of the enterprise in certain periods it is necessary to know the typical problems and mistakes of organizations in this section of road. It is necessary to understand the nature of changes that occur in the enterprise and around it, to watch closely the factors that ensure the success of the organization, and do not miss the moment of introduction of changes.

Кафедра "Економічна кібернетика та маркетинговий менеджмент"

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