Кафедра "Економічна кібернетика та маркетинговий менеджмент"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/2709

Увага! Від травня 2023 року колекція кафедри "Економічна кібернетика та маркетинговий менеджмент" не поповнюється.

На основі кафедр "Економічна кібернетика та маркетинговий менеджмент" та "Економіка та маркетинг" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

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Analysis of the policy of operation activity of anenterprise with productre servation
(ПП "Технологічний Центр", 2022) Zaruba, Viktor; Potrashkova, Liudmyla; Guryanova, Lidiya; Sokol, Kateryna; Kuksa, Ihor
This paper examines the process of operative planning of the production of an industrial company under conditions of random fluctuations in current demand. It is shown that under these conditions there are losses, the size of which depends on the adopted policy of operation activity. The policy of operation activity is understood as the rule of making decisions on current production volumes based on information about incoming orders, probable volumes of future demand, and possible losses due to the deviation of capacity load from the normative one. In the paper, it is proposed to assess the effectiveness of each policy of operation activity using the indicator of the limit average economic effect per unit of time for an infinite number of periods. An original approach to assessing the effectiveness of the policy of operation activity with product reservation was developed. It was shown that when using this policy, there is an effect of product “overstock” on the chains of successive periods. It was proposed to select the initial reserve so that the probability of completion of the reservation chain for a given number of periods should be close to unity. Such an approach creates an opportunity to determine the expected economic effect on the chains of reservation of various product types and, as a result, to assess the policy effectiveness in general. An assessment of the effectiveness of the policy with reservation in the form of the dependence of the policy effectiveness indicator on the values of cost indicators was obtained. Comparison of this assessment with a similar assessment of the effectiveness of the policy of fulfilling incoming orders allowed finding a condition under which the policy with reservation is more profitable. It involves ensuring that the magnitude of losses per unit of production associated with the product stock storage does not exceed half the sum of the magnitude of losses per unit of production due to downtime and excess capacity load
Marketing prerequisites for entering the enterprise in the international market of information technologies
(ТЕС, 2020) Pererva, P. G.; Maksymenko, Yana; Sokol, Kateryna
It is substantiated that for a successful entry into the world market, an information enterprise needs to solve a number of important issues: to determine the desired and most attractive market segment that corresponds to the material capabilities of the enterprise; risks; choose the time to market; assess the scale of market entry; substantiate the way (form) of entering the international market. It is recommended to build a future strategy of the information enterprise in the international market using the concept of three horizons: the first horizon reflects the work of the enterprise to further improve the existing information product; the second horizon reflects the work of the enterprise to find new sources of profit; the third horizon reflects the capabilities of the enterprise, given the availability of the required amount of material and intellectual resources, access to international markets with a progressive information product developed on the basis of the blockchain.
Diagnostics of innovative culture of Ukrainian society
(Primedia eLaunch LLC, USA, 2019) Illyashenko, Sergii; Shypulina, Yuliia; Sokol, Kateryna
The relevance of the research is the need to increase the efficiency of managing the innovative culture of society as a mechanism of socio-cultural regulation of innovative human behavior, which is the basis of innovative and favorable environment-higher state, forms the prerequisites for the transition to an innovative path of development. The purpose of the research is to improve and practically test the system of management of the innovative culture of society based on the results of diagnostics of its condition. The theoretical and methodical approach to the diagnostics of the state as a subsystem of purposeful management of innovative culture of society is improved. Diagnostics of the state and dynamics of the development of the innovative culture of Ukraine, as a whole, and its individual components and their elements for the period 2013-2019 (the period of active political and socio-economic transformations) was performed. A set of practical-oriented recommendations for ensuring the proper level of individual elements and constituents of the innovative culture of the Ukrainian society is proposed. It is substantiated that the practical implementation of the obtained results will help to increase the level of innovative culture of society as one of the main elements of formation of an innovative and favorable environment of the state, which, in its turn, creates prerequisites for innovative development of the Ukrainian economy in line with the concept of innovative advancement. The theoretical, methodological and methodical foundations of innovative management at the state level have been deepened in terms of improving the system of diagnostics and management according to its results by developing the innovative culture of society.
Development management of company’s innovative-encouraging environment on the basis of innovative culture formation
(University of Bielsko-Biala, 2019) Shypulina, Yuliia; Sokol, Kateryna
Article focuses on formalized approach elaboration to the management of formation process and innovative culture development of an enterprise. It also specifies content of management procedures. The approach to the selection of management actions depending on the state of components of subsystems and elements of innovation culture is developed and tested. The economic-mathematical model for tools and methods structure optimization of the enterprise innovative culture formation and development is proposed and tested.
Assessing the scale and readiness of companies to enter the world market of informational technologies
(2013 L'Association 1901 "SEPIKE", 2015) Sokol, Kateryna
In the article while determining the readiness assessment of IT companies to enter the world market of information technology, which is based on the weighted average degree of manifestation of expert evaluation in its totality of diagnostic parameters that characterize readiness to enter the world market of information technologies and can manifest itself in its activities to varying degrees, is proposed to use specially designed numerical measurement scale that has a gradation in the proportions of the golden section, corresponding to different degrees of readiness of the IT companies to enter the world market of information technologies.