Кафедра "Економічна кібернетика та маркетинговий менеджмент"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/2709

Увага! Від травня 2023 року колекція кафедри "Економічна кібернетика та маркетинговий менеджмент" не поповнюється.

На основі кафедр "Економічна кібернетика та маркетинговий менеджмент" та "Економіка та маркетинг" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

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  • Ескіз
    Документ
    Diagnostics of innovative culture of Ukrainian society
    (Primedia eLaunch LLC, USA, 2019) Illyashenko, Sergii; Shypulina, Yuliia; Sokol, Kateryna
    The relevance of the research is the need to increase the efficiency of managing the innovative culture of society as a mechanism of socio-cultural regulation of innovative human behavior, which is the basis of innovative and favorable environment-higher state, forms the prerequisites for the transition to an innovative path of development. The purpose of the research is to improve and practically test the system of management of the innovative culture of society based on the results of diagnostics of its condition. The theoretical and methodical approach to the diagnostics of the state as a subsystem of purposeful management of innovative culture of society is improved. Diagnostics of the state and dynamics of the development of the innovative culture of Ukraine, as a whole, and its individual components and their elements for the period 2013-2019 (the period of active political and socio-economic transformations) was performed. A set of practical-oriented recommendations for ensuring the proper level of individual elements and constituents of the innovative culture of the Ukrainian society is proposed. It is substantiated that the practical implementation of the obtained results will help to increase the level of innovative culture of society as one of the main elements of formation of an innovative and favorable environment of the state, which, in its turn, creates prerequisites for innovative development of the Ukrainian economy in line with the concept of innovative advancement. The theoretical, methodological and methodical foundations of innovative management at the state level have been deepened in terms of improving the system of diagnostics and management according to its results by developing the innovative culture of society.