Кафедра "Економічна кібернетика та маркетинговий менеджмент"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/2709

Увага! Від травня 2023 року колекція кафедри "Економічна кібернетика та маркетинговий менеджмент" не поповнюється.

На основі кафедр "Економічна кібернетика та маркетинговий менеджмент" та "Економіка та маркетинг" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

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  • Ескіз
    Документ
    Risk management models in operative planning at an industrial enterprise
    (Institute of Electrical and Electronics Engineers, Inc., USA, 2020-10-06) Zaruba, Viktor; Parfentenko, Iryna
    The subject of the study was the situation of operational planning of production of an industrial company in the face of random fluctuations in the current demand for its products. It is shown that in this situation there are loss risks that depend on the decisions made during operational planning. A model of the planning situation is developed for the case when the volume of orders for products for one period of time is described by a random variable with stationary statistical characteristics. The effectiveness of decisions made was estimated by the average economic effect per unit of time over an infinite time interval. The planning situation model was used to conduct a comparative analysis of the effectiveness of various operational planning policies.
  • Ескіз
    Документ
    Analysis of the policy of operation activity of anenterprise with productre servation
    (ПП "Технологічний Центр", 2022) Zaruba, Viktor; Potrashkova, Liudmyla; Guryanova, Lidiya; Sokol, Kateryna; Kuksa, Ihor
    This paper examines the process of operative planning of the production of an industrial company under conditions of random fluctuations in current demand. It is shown that under these conditions there are losses, the size of which depends on the adopted policy of operation activity. The policy of operation activity is understood as the rule of making decisions on current production volumes based on information about incoming orders, probable volumes of future demand, and possible losses due to the deviation of capacity load from the normative one. In the paper, it is proposed to assess the effectiveness of each policy of operation activity using the indicator of the limit average economic effect per unit of time for an infinite number of periods. An original approach to assessing the effectiveness of the policy of operation activity with product reservation was developed. It was shown that when using this policy, there is an effect of product “overstock” on the chains of successive periods. It was proposed to select the initial reserve so that the probability of completion of the reservation chain for a given number of periods should be close to unity. Such an approach creates an opportunity to determine the expected economic effect on the chains of reservation of various product types and, as a result, to assess the policy effectiveness in general. An assessment of the effectiveness of the policy with reservation in the form of the dependence of the policy effectiveness indicator on the values of cost indicators was obtained. Comparison of this assessment with a similar assessment of the effectiveness of the policy of fulfilling incoming orders allowed finding a condition under which the policy with reservation is more profitable. It involves ensuring that the magnitude of losses per unit of production associated with the product stock storage does not exceed half the sum of the magnitude of losses per unit of production due to downtime and excess capacity load