Кафедра "Облік і фінанси"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/1125

Офіційний сайт кафедри http://web.kpi.kharkov.ua/acctfin/main

Кафедра "Облік і фінанси" створена в 2021 році на основі кафедр "Бізнес-аналітика, облік і готельно-ресторанна справа" та "Міжнародний бізнес і фінанси" (НАКАЗ 552 ОД від 26.11.2021 року).

Кафедра "Бізнес-аналітика, облік і готельно-ресторанна справа" носила цю назву від червня 2021 року, попередня назва – "Економічний аналіз та облік". Кафедра "Міжнародний бізнес та фінанси заснована в 1996 році.

Кафедра входить до складу Навчально-наукового інституту економіки, менеджменту і міжнародного бізнесу Національного технічного університету "Харківський політехнічний інститут".

У складі науково-педагогічного колективу кафедри працюють: 5 докторів економічних наук, 17 кандидатів наук: 15 –економічних, 2 – технічних; 4 співробітника мають звання професора, 11 – доцента.

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Фільтри

2021 - 20223

Налаштування

Автор: search.filters.author.Makarenko, Anastasiya B.ORCID: search.filters.orcid.https://orcid.org/0000-0003-2910-9280

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  • Ескіз
    Публікація
    Trends and Features of FinTech Management Processes Evolution During the Global Pandemic
    (Одеський національний політехнічний університет, 2022) Makarenko, Anastasiya B.; Tataryntseva (Kurbatova), Yu. L.; Kochetova, Tatiana I.
    Nowadays functioning of the national economy demands the country inclusion in the global processes of financial technology management. This article summarizes the key approaches to understanding the evolution of the use of financial technologies during the global pandemic. The growing influence of financial technologies on all spheres of life and economy is proved. Conclusions are drawn from the results of the research on the benefits of financial technologies application, in particular during the COVID pandemic.
  • Ескіз
    Публікація
    Economic evaluation of digital marketing management at the enterprise
    (ПП "Технологічний Центр", 2022) Tataryntseva (Kurbatova), Yu. L.; Pushkar, Oleksandr; Druhova, Olena; Osypova, Svitlana; Makarenko, Anastasiya B.; Mordovtsev, Oleksandr
    The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the formation of user impressions. The issues of digital marketing management evaluation are generalized. It was found that modern methods of economic evaluation do not take into account the emotional component of content perception. It is proposed to introduce qualitative evaluation of impressions along with quantitative methods of digital marketing management. Digital marketing formats are systematized according to the ability to track customer feedback after interacting with a particular format. It was found that the most popular formats of digital marketing in 2021 were those that take feedback into account. In particular, companies spend their budgets for SMM – 75 %, banner advertising – 71 %, and for sharing they mostly choose social networks: Facebook – 88 %, Instagram – 78 %, Google – 75 % and YouTube – 71 %. Methodical recommendations to substantiate the economic evaluation of digital marketing management are proposed. Based on the concept of impression economy, the method of assessing the impressions of users by reviewing their reactions on social networks is analyzed. SWOT analysis of user impressions is made, and it is proposed to choose digital content, which is more emotional. The proposed methodological recommendations reflect the results of the effectiveness of digital marketing management both in quantitative (assessment of absolute and relative indicators) and qualitative forms (assessment of impressions).
  • Ескіз
    Публікація
    Financial Technologies in the Context of Modern Enterprise Management Processes in Domestic and International Markets
    (Уманський державний педагогічний університет ім. Павла Тичини, 2021) Makarenko, Anastasiya B.; Tataryntseva (Kurbatova), Yu. L.; Zubkova, A. B.; Pilipenko, S. V.; Parkhuts, I. S.
    Object of research. The object of the research is the economic processes that take place in Ukraine during the development of financial technologies. One of the most problematic places is the crisis which was in 2008, at the present time many problems have emerged from the financial and economic side that had to be solved. Methodology. In the course of the study, the methods of deduction and induction were used to determine the peculiarities of the development of financial technologies in Ukraine. Findings. The state of financial technologies in Ukraine was analyzed at different times, during crises and after, the victories highlighted at the present time in this area, as well as the problems posed still need to be corrected. The presented options for solving some of the problems allows us to conclude that the development of financial technology is growing rapidly, passing and solving past issues and problems and setting new tasks for itself, although this industry is still very young. Originality.Originalitylies in the definition of the peculiarities of the development of financial technologies in Ukraine, as a new specific industry. Practical and / or theoretical value. The practical significance lies in the fact that the article describes the economic and financial problems of the country in crisis conditions and after them, how the development of financial technologies affects society, what consequences the country experiences, what problems there are and what the solutions will be. The results obtained will be used in further research for statistical forecasting of the success of the development of financial technologies in Ukraine. Clarified the definition of the essence of the category of "financial technology", which we consider as a synthesis of digital technologies and innovations in the financial sector, used for the provision, expansion and distribution of financial services by technology companies. For the effective and safe functioning and development of digital financial technologies, it is necessary to adhere to a competent and systematic approach on the part of the state on the legal regulation of the Fintech sphere. In today's realities, the implementation of the above measures will contribute to the prospective development of Fintech in Ukraine and the integration of financial technologies into the main spheres of society.