Кафедра "Облік і фінанси"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/1125

Офіційний сайт кафедри http://web.kpi.kharkov.ua/acctfin/main

Кафедра "Облік і фінанси" створена в 2021 році на основі кафедр "Бізнес-аналітика, облік і готельно-ресторанна справа" та "Міжнародний бізнес і фінанси" (НАКАЗ 552 ОД від 26.11.2021 року).

Кафедра "Бізнес-аналітика, облік і готельно-ресторанна справа" носила цю назву від червня 2021 року, попередня назва – "Економічний аналіз та облік". Кафедра "Міжнародний бізнес та фінанси заснована в 1996 році.

Кафедра входить до складу Навчально-наукового інституту економіки, менеджменту і міжнародного бізнесу Національного технічного університету "Харківський політехнічний інститут".

У складі науково-педагогічного колективу кафедри працюють: 5 докторів економічних наук, 17 кандидатів наук: 15 –економічних, 2 – технічних; 4 співробітника мають звання професора, 11 – доцента.

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Social responsibility of business and business social analysis
(Національний технічний університет "Харківський політехнічний інститут", 2024) Tataryntseva (Kurbatova), Yu. L.; Yurieva, I. A.
The course deals with the main issues related to the theory and practice of social responsibility of business in terms of applying the principles of social management at different levels. The discipline is one of the main normative disciplines in the block of humanitarian and socio-economic training taught to masters in the fifth year. It is designed to develop students' theoretical knowledge of social responsibility of business, social systems, organisational levels of social responsibility, types, structures and patterns of corporate social responsibility. It can also be useful for postgraduate students and students of financial and economic, management specialities.
Cryptocurrencies, other payment methods, and new technologies: interaction basics
(ТОВ "ДКС Центр", 2023) Tеreshko, Yu. V.; Tataryntseva (Kurbatova), Yu. L.; Mykhalchynets, H. T.
The research focused on the main directions and outcomes of cryptocurrency and new technology development in the financial sector of Ukraine, which demonstrate a correlation whose nature is determined by their interdependence, manifested through the development of the fintech ecosystem. Specifically, the essence of such dependence lies in the fact that as changes occur in the direction of developing new financial technologies, there are predictable changes in the spectrum of funds available within the financial services ecosystem. It is important to understand that the correlation between variables in such an ecosystem does not imply causality but rather indicates the interdependence of these parameters, which can have different characteristics. Specifically, it can lead to the emergence of complex solutions for clients, either improving or disrupting the traditional financial sector. Thus, the research aims to identify the characteristics of the interaction between cryptocurrencies, other payment methods, and new technologies based on methods of system analysis and synthesis. Based on the research results, it is observed that the directions and outcomes of financial technology development in the financial sector contribute to the evolution of financial services ecosystems, which play a crucial role in the modern economy and provide numerous advantages for users, businesses, and society as a whole. Among such advantages, several can be highlighted, which are based on the interaction between cryptocurrencies, other payment methods, and new technologies. Namely: іintegration of various products and services in user-friendly formats; formation of a wide range of products and services, allowing users to find the best solutions according to their needs and capabilities; stimulating innovation and the development of new financial products and services, leading to an improvement in the quality and efficiency of financial services and enhancing user experiences. Furthermore, financial services ecosystems contribute to enhancing financial literacy among users through access to information and resources that help them better manage their finances.
The role of a leader in the processes of social responsibility of business and management of the company's financial activities
(Український державний хіміко-технологічний університет, 2023) Tataryntseva (Kurbatova), Yu. L.; Pushkar, Oleksandr I.; Nazarova, Tetiana Yu.; Osypova, Svitlana K.; Kochetova, T. I.
The article is devoted to the justification of the role of the leader in the process of functioning of the enterprise and the influence of his initiatives on the development of social responsibility of business. In the conditions of the growth of socio-economic changes, the role of leadership in the processes of social responsibility of business and management of financial activities of the company acquires significant importance, the use of the potential of leadership influence is especially relevant. The purpose of the article is to substantiate the influence of leadership behavior on the processes of social responsibility of business and financial results of the company. The significance of the influence of the head of the enterprise as a leader in the processes of socially responsible business has been proven. A socially responsible business should involve all members of the work team, but the vector of movement is still set by the leader. It was determined that the problem preservation financial stability at the same time use commercial methods for active development social impact creates unique challenges for leadership and management. The three key roles of a socially responsible business leader are justified: leadership in society, strategic management of the organization, and personal leadership. Each one with three roles brings unique challenges and considerations for a leader socially responsible business. The roles should not be considered separately, but as a whole. The ideal socially responsible business leader must combine practices and personal qualities that optimally match each role. It has been proven that a modern socially responsible business leader must acquire different leadership styles, in accordance with various socially responsible business initiatives. Rigid and flexible aspects of social initiatives are highlighted. The scientific novelty of the work consists in the development of recommendations regarding the choice of leadership styles, in accordance with various aspects of socially responsible business (rigid and flexible) and social initiatives. It is proposed to consider the correspondence of leadership styles to socially responsible business initiatives. Among the leadership styles, the following are distinguished: authoritarian, democratic, sociable, visionary, leading leader, coach leader, servant leader. The development of leadership skills is useful not only for managers and leaders, but also for everyone who has to work in a team to achieve the goal and implement socially responsible business initiatives.
Trends and Features of FinTech Management Processes Evolution During the Global Pandemic
(Одеський національний політехнічний університет, 2022) Makarenko, Anastasiya B.; Tataryntseva (Kurbatova), Yu. L.; Kochetova, Tatiana I.
Nowadays functioning of the national economy demands the country inclusion in the global processes of financial technology management. This article summarizes the key approaches to understanding the evolution of the use of financial technologies during the global pandemic. The growing influence of financial technologies on all spheres of life and economy is proved. Conclusions are drawn from the results of the research on the benefits of financial technologies application, in particular during the COVID pandemic.
Economic evaluation of digital marketing management at the enterprise
(ПП "Технологічний Центр", 2022) Tataryntseva (Kurbatova), Yu. L.; Pushkar, Oleksandr; Druhova, Olena; Osypova, Svitlana; Makarenko, Anastasiya B.; Mordovtsev, Oleksandr
The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the formation of user impressions. The issues of digital marketing management evaluation are generalized. It was found that modern methods of economic evaluation do not take into account the emotional component of content perception. It is proposed to introduce qualitative evaluation of impressions along with quantitative methods of digital marketing management. Digital marketing formats are systematized according to the ability to track customer feedback after interacting with a particular format. It was found that the most popular formats of digital marketing in 2021 were those that take feedback into account. In particular, companies spend their budgets for SMM – 75 %, banner advertising – 71 %, and for sharing they mostly choose social networks: Facebook – 88 %, Instagram – 78 %, Google – 75 % and YouTube – 71 %. Methodical recommendations to substantiate the economic evaluation of digital marketing management are proposed. Based on the concept of impression economy, the method of assessing the impressions of users by reviewing their reactions on social networks is analyzed. SWOT analysis of user impressions is made, and it is proposed to choose digital content, which is more emotional. The proposed methodological recommendations reflect the results of the effectiveness of digital marketing management both in quantitative (assessment of absolute and relative indicators) and qualitative forms (assessment of impressions).
Financial Technologies in the Context of Modern Enterprise Management Processes in Domestic and International Markets
(Уманський державний педагогічний університет ім. Павла Тичини, 2021) Makarenko, Anastasiya B.; Tataryntseva (Kurbatova), Yu. L.; Zubkova, A. B.; Pilipenko, S. V.; Parkhuts, I. S.
Object of research. The object of the research is the economic processes that take place in Ukraine during the development of financial technologies. One of the most problematic places is the crisis which was in 2008, at the present time many problems have emerged from the financial and economic side that had to be solved. Methodology. In the course of the study, the methods of deduction and induction were used to determine the peculiarities of the development of financial technologies in Ukraine. Findings. The state of financial technologies in Ukraine was analyzed at different times, during crises and after, the victories highlighted at the present time in this area, as well as the problems posed still need to be corrected. The presented options for solving some of the problems allows us to conclude that the development of financial technology is growing rapidly, passing and solving past issues and problems and setting new tasks for itself, although this industry is still very young. Originality.Originalitylies in the definition of the peculiarities of the development of financial technologies in Ukraine, as a new specific industry. Practical and / or theoretical value. The practical significance lies in the fact that the article describes the economic and financial problems of the country in crisis conditions and after them, how the development of financial technologies affects society, what consequences the country experiences, what problems there are and what the solutions will be. The results obtained will be used in further research for statistical forecasting of the success of the development of financial technologies in Ukraine. Clarified the definition of the essence of the category of "financial technology", which we consider as a synthesis of digital technologies and innovations in the financial sector, used for the provision, expansion and distribution of financial services by technology companies. For the effective and safe functioning and development of digital financial technologies, it is necessary to adhere to a competent and systematic approach on the part of the state on the legal regulation of the Fintech sphere. In today's realities, the implementation of the above measures will contribute to the prospective development of Fintech in Ukraine and the integration of financial technologies into the main spheres of society.