Кафедра "Облік і фінанси"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/1125

Офіційний сайт кафедри http://web.kpi.kharkov.ua/acctfin/main

Кафедра "Облік і фінанси" створена в 2021 році на основі кафедр "Бізнес-аналітика, облік і готельно-ресторанна справа" та "Міжнародний бізнес і фінанси" (НАКАЗ 552 ОД від 26.11.2021 року).

Кафедра "Бізнес-аналітика, облік і готельно-ресторанна справа" носила цю назву від червня 2021 року, попередня назва – "Економічний аналіз та облік". Кафедра "Міжнародний бізнес та фінанси заснована в 1996 році.

Кафедра входить до складу Навчально-наукового інституту економіки, менеджменту і міжнародного бізнесу Національного технічного університету "Харківський політехнічний інститут".

У складі науково-педагогічного колективу кафедри працюють: 5 докторів економічних наук, 17 кандидатів наук: 15 –економічних, 2 – технічних; 4 співробітника мають звання професора, 11 – доцента.

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Sustainable Behavior in International Business: Corporate Social Responsibility for Mimicry or for Business Value?
(ФОП Лібуркіна Л. М., 2021) Zubkova, Alina Boleslavivna; Makarenko, Anastasiya B.; Misiunia, Ruslan M.; Maihurova, Daria S.; Vodiakhina, Margaryta O.; Ihnatova, Anastasiia A.
The paper is aimed at studying different pillars for the development of long-term and short-term strategies in the field of sustainable development and corporate social responsibility. The paper underlines the key differences between the concepts of sustainable development, corporate social responsibility, and ecological, social, and corporate governance. The study aims to highlight the key differences between sustainable behavior and mimicry, i.e. masking the results of companies' activity under the global or local trends in corporate social responsibility. The article focuses on studying key systems for measuring the sustainable development level. Therefore, the results of the world's leading companies have been analyzed according to the main ratings of the sustainable development level. The paper presents the empirical study of the activities of the leading Ukrainian companies in sustainable development, compares their results with those of less successful companies, examines the general situation in Ukraine. Despite the relatively high sustainable development level of the leading players in the Ukrainian market, the companies that had a lower position in the sustainability ranking got lower scores by the key components of evaluating the sustainability level. The research emphasizes the complexity of measuring the sustainable development level of enterprises, and also proposes an integrated system for evaluating the sustainable development level of enterprise, based on a combined list of components used by different analytical companies. The expediency of a more detailed monitoring of the Ukrainian companies’ activity, aiming at detecting and counteracting mimicry, is substantiated. The paper proves the necessity to develop a comprehensive measurement system for determining the sustainable development level, which will provide the most accurate evaluation and recommendations for business development.
Business Modelling in the Strategic Management of International High-Tech Companies
(Видавничий дім "Інжек", 2021) Zubkova, Alina Boleslavivna; Maihurova, D. S.
The article is aimed to analyze the concept of the business model within the frame of strategic management of a company and background its influence on Ukrainian high-tech companies. Taking into account the fact that the concept of business model has long been explored by international scholars, it becomes necessary to determine how it is used in the strategic management of Ukrainian high-tech companies. Through the carried out content analysis of strategic management definitions provided by different authors, the main elements are allocated, which most scientists focus on, namely: the process of strategy development, goal setting, analysis of the internal and external environment, and value creation. Value creation is a particularly important parameter of the high technology market since the life cycle of such goods is short. Based on these data, it has been decided to analyze 50 innovative companies of Ukraine and their business models based on the Business Model Canvas, developed by the Swiss business theorist Alexander Osterwalder. The results of a frequency analysis helped to determine that Ukrainian companies have four weak building blocks in business models: customer segments, customers relationships, key partners, and cost structure. It has been found that companies use their business models only as a marketing communications tool. But, unfortunately, without understanding the customers, cost structure, and partners for whom value is created, the strategic development of a company is impossible.
International business management: Agility journey for high-tech companies
(ВД "ІНЖЕК", 2019) Zubkova, Alina Boleslavivna; Rusanova, L. D.
The purpose of the article is the development of recommendations for the business maturity determination and measurement in the implementation of the agile approach for high-tech companies. Methods of analysis of documents, observation, personal and in-depth interviews, case studies have been used in the research. The findings of the research: Business Agility Journey has been suggested for defining the state of the maturity of the company and conducting express diagnostics of agility. Agile Project Management Journey has been developed for the identification of weaknesses by the companies in the path to agility, as well as for the determination of events for the transition from the traditional to the agile approach. Personal Agility Checklist has been designed for testing the soft skills of employees for the presence of the agile mindset. Research limitations include the study of the maturity of companies in the IT industry. Practical implications are based on the use of suggested Agility Journeys in defining the state of maturity and main problems on the transition path. Also, Personal Agility Checklist will help to check the agility of the future employees. The originality of the article is based on the uniqueness of the Agility Journey that has been developed for the first time. Further research on this topic should be focused on the development of an agile mindset as a prerequisite for the provision of agility in the company.
Business modeling in the digital economy
(НТУ "ХПІ", 2017) Zubkova, Alina Boleslavivna
Fourth industrial revolution, artificial intelligence and digital communications entirely lead to the changes in the approaches to the business modeling. The ecosystems of the businesses more than ever before engage all kind of stakeholders to the process of value creation. The value is creating through the entire supply chain by the participation of business, its partners/providers and end consumer. The measure of participation of end consumer in the personalized value creation will depend on his/her engagement in this process. But the world of personal brands which we create by the use of different social media demands people uniqueness and attractiveness for the subscribers. The role of business will be to suggest this opportunity and do it as easier and transparent this can be. The biggest challenge by this kind of business modeling is to define the contribution in the final value of each participant of such collaboration.
Creative Economy: Driving of Internationalization and Global Development
(НТУ "ХПІ", 2015) Zubkova, Alina Boleslavivna
Early 2000th the concept of creative class and creative economy has been developed by Richard Florida and John Howkins. However, "creative economy" is not a well-defined term currently. The United Kingdom (UK) has the largest creative sector of the European Union. In the Creative Economy Report of UNESCO 2013 is stated: "Creative economy it is not a single superhighway, but a multitude of different local trajectories found in cities and regions in developing countries" [5]. Creative clusters open the fastest way for internationalization. Creative clusters development gives us the chance to be included into global supply chains and value creation. Successful startups as the key products of creative clusters will lead to economic growth through the entrepreneurship and SME development in Ukraine and Kharkiv in particular.
Value creation in the international supply chains by means of information communication technology
(НТУ "ХПИ", 2015) Zubkova, Alina Boleslavivna; Shvets, Mariia Anatoliyvna
The definition of value creation is given and centers of value creation in the supply chain are identified. High-technology environment has influenced on companies’ performance. Efficiency of using information communication technology increases possibility to satisfy stakeholders with their needs. It is concluded with the centers of value creation in the supply chain where stakeholders’ participation plays a key role.