Кафедра "Економіка та маркетинг"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3992

Увага! Від травня 2023 року колекція кафедри "Економіка та маркетинг" не поповнюється.

На основі кафедр "Економіка та маркетинг" та "Економічна кібернетика та маркетинговий менеджмент" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

Від 1995 року кафедра мала назву "Економіка і маркетинг", первісна назва – кафедра економки і організації машинобудівної промисловості, була заснована в 1984 році. Від дня заснування кафедри нею завідував доктор економічних наук, професор Анатолій Іванович Яковлєв. Йому присвоєно почесне звання Заслуженого працівника народної освіти України та обрано Академіком Академії інженерних наук України. Ім'я Яковлєва А. І. внесено до біографічного словника "Видатні люди ХХ століття" Міжнародного бібліографічного центру в м. Кембрідж.

Переглянути

Фільтри

2017 - 201912020 - 20212

Налаштування

Автор: search.filters.author.Kobielieva, T. O.Ключові слова: search.filters.subject.industrial enterprises

Результати пошуку

Зараз показуємо 1 - 3 з 3
  • Ескіз
    Публікація
    Management of relations with enterprise stakeholders based on value approach
    (ТОВ "Консалтингово-видавнича компанія "Ділові перспективи", 2021) Pererva, P. G.; Kobielieva, T. O.; Tkасhovа, Nаdiia Petrivna; Tkachov, M. M.; Diachenko, T. A.
    Significant transformations in economic relations and increased competition have posed enterprises with extremely complex tasks in the field of corporate governance. Mainly it concerns the systems of corporate governance, in which the principles of vertical organization are losing relevance, and the effectiveness of management largely depends on the balance of interests of participants (stakeholders) who can actively influence the production and commercial policy of the enterprise to distribute its resources in their favor. The study aims to develop proposals to ensure the effective interaction of the enterprise with stakeholders, based on establishing an optimal balance of material (value) interests, allowing achieving a reduction of risks that threaten the development of the enterprise. Thus, it was proposed to determine the total value of the commercial results of the enterprise, taking into account the real contribution, which is provided by the relations with one or another stakeholder. A similar approach is implemented to determine the share of the value of the corresponding stakeholder, which is ensured by its relationship with this enterprise. In addition to the value of the enterprise itself, the proposed models explicitly determine the value benefits of stakeholders and disclose a list of the main controlling factors: the volumes of resources supplied and consumed by the parties, their relative values, the structure of resource flows, etc. As an example, using the developed recommendations, the circle of the most influential stakeholders of the Ukrainian enterprise – PJSC KhTP – was studied. This approach allows an industrial enterprise to rank stakeholders by value, to analyze the dynamics of the structure and parameters of material and financial resources flows of the enterprise and its stakeholders.
  • Ескіз
    Публікація
    Formation of competitive advantages of machine-building enterprises on the basis of the benchmarking concept
    (2021) Tkachova, N. P.; Kobielieva, T. O.; Pererva, P. G.
    The article substantiates the theoretical bases, methodological recommendations and practical proposals for the formation and evaluation of competitive advantages of machine-building enterprises using the concept of benchmarking. Proposals for the management of competitive advantages in two inextricably linked ways: improvement in market activity of the company and the direct or relative decrease in the results of the use of the main competitive advantages of the market rivals of this company.
  • Ескіз
    Публікація
    Principles of the compliance program of industrial enterprise
    (Miskolci Egyetem Gazdaságtudományi Kar, 2017) Kobielieva, T. O.; Mygushchenko, R.; Tkachova, N. P.
    Occupying a leading position in the industry, the enterprise should be aware of its high responsibility for transparency, ethics and the legitimacy of doing business. In order to maintain and maintain its high business reputation to the state, shareholders, customers, partners, competitors and the society as a whole, the company throughout its operations must actively develop a corporate system to ensure compliance with applicable laws and ethical business conduct ("compliance"). To achieve this goal, the enterprise must be guided by certain principles. The basic principles of compliance are determined by the Basel Committee on Banking Supervision in the document "Compliance and Compliance Function in Banks". This document was issued by this committee in April 2005. In spite of the fact that initially the Basel Committee defined compliance principles for the banking sector of the economy, at the present time they basically approach the activities of any enterprise or institution. At the same time, as the results of our studies show, there are certain differences in the structures and content of compliance principles, which depend on the scope of application of the program's compliance (banks, institutions, industrial enterprises, etc.).