Кафедра "Економіка та маркетинг"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3992

Увага! Від травня 2023 року колекція кафедри "Економіка та маркетинг" не поповнюється.

На основі кафедр "Економіка та маркетинг" та "Економічна кібернетика та маркетинговий менеджмент" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

Від 1995 року кафедра мала назву "Економіка і маркетинг", первісна назва – кафедра економки і організації машинобудівної промисловості, була заснована в 1984 році. Від дня заснування кафедри нею завідував доктор економічних наук, професор Анатолій Іванович Яковлєв. Йому присвоєно почесне звання Заслуженого працівника народної освіти України та обрано Академіком Академії інженерних наук України. Ім'я Яковлєва А. І. внесено до біографічного словника "Видатні люди ХХ століття" Міжнародного бібліографічного центру в м. Кембрідж.

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Management of relations with enterprise stakeholders based on value approach
(ТОВ "Консалтингово-видавнича компанія "Ділові перспективи", 2021) Pererva, P. G.; Kobielieva, T. O.; Tkасhovа, Nаdiia Petrivna; Tkachov, M. M.; Diachenko, T. A.
Significant transformations in economic relations and increased competition have posed enterprises with extremely complex tasks in the field of corporate governance. Mainly it concerns the systems of corporate governance, in which the principles of vertical organization are losing relevance, and the effectiveness of management largely depends on the balance of interests of participants (stakeholders) who can actively influence the production and commercial policy of the enterprise to distribute its resources in their favor. The study aims to develop proposals to ensure the effective interaction of the enterprise with stakeholders, based on establishing an optimal balance of material (value) interests, allowing achieving a reduction of risks that threaten the development of the enterprise. Thus, it was proposed to determine the total value of the commercial results of the enterprise, taking into account the real contribution, which is provided by the relations with one or another stakeholder. A similar approach is implemented to determine the share of the value of the corresponding stakeholder, which is ensured by its relationship with this enterprise. In addition to the value of the enterprise itself, the proposed models explicitly determine the value benefits of stakeholders and disclose a list of the main controlling factors: the volumes of resources supplied and consumed by the parties, their relative values, the structure of resource flows, etc. As an example, using the developed recommendations, the circle of the most influential stakeholders of the Ukrainian enterprise – PJSC KhTP – was studied. This approach allows an industrial enterprise to rank stakeholders by value, to analyze the dynamics of the structure and parameters of material and financial resources flows of the enterprise and its stakeholders.
Formation of competitive advantages of machine-building enterprises on the basis of the benchmarking concept
(2021) Tkachova, N. P.; Kobielieva, T. O.; Pererva, P. G.
The article substantiates the theoretical bases, methodological recommendations and practical proposals for the formation and evaluation of competitive advantages of machine-building enterprises using the concept of benchmarking. Proposals for the management of competitive advantages in two inextricably linked ways: improvement in market activity of the company and the direct or relative decrease in the results of the use of the main competitive advantages of the market rivals of this company.
Forecasting industry park electrical products
(Чернігівський національний технологічний університет, 2017) Kosenko, O. P.; Kobielieva, T. O.; Tkacheva, N. P.
To predict the size of the industry Park electrical products is proposed by addressing two interrelated challenges: a) prediction of old machinery, automated operation which provide these products; b) determining the growth index of the level of mechanization and automation of the basic types of equipment, i. e. the change in the number of different types of products (ratios of applicability) per piece of equipment. On the basis of statistical processing of variation coefficients of the applicability of the products over a long period of mathematical models for certain types of products, allowing to predict the coefficients of applicability.
The definition of industry park electrical products
(Чернігівський національний технологічний університет, 2017) Kosenko, O. P.; Kobielieva, T. O.; Tkacheva, N. P.
To determine industry Park electrical automation is proposed by studying their applicability (actual presence) in any one kind of the main process equipment industry Park which is known in advance or can be set in a scientific and proven methods. In particular, while defining industry Park low-voltage equipment as a basis we can take the main types of the main technological equipment, asynchronous motors with power up to 100 kW, the amount of generated or consumed in the sector of electricity, etc. the analysis of the coefficients of applicability of electrical equipment on different groups of cutting equipment is allowed to draw a conclusion about the different level of automation.
Monitoring the commercial potential of intellectual property
(Чернігівський національний технологічний університет, 2017) Kosenko, O. P.; Kobielieva, T. O.; Tkacheva, N. P.
The methodical approach to the monitoring of intellectual, industrial and commercial activities of industrial enterprises was developed. A two monitoring trigonometric functions, which individually can display the status of the company in various fields of activity are proposed. Recommendations for using trigonometric functions for process, crisis and market-oriented monitoring are developed. It is proved that the most accurate monitoring result can be obtained by joint use of the proposed functions.
Investigation of the role of venture companies in the early stages of the product life cycle
(Чернігівський національний технологічний університет, 2017) Pererva, P. G.; Kobielieva, T. O.; Tkachova, N. P.
Conducted theoretical and practical research on the early stages of the life cycle of industrial innovation. Identify the existence of significant difficulties faced by the enterprises in the sphere of creation, development and bringing to market industrial innovation. It is proved that during the test, and experienced the development of innovations, through technical difficulties or the lack of needed funding, to stop the development of six features from selected 20 percent. To improve the efficiency of the innovative activities proposed in the greater use of the small innovative enterprises. It is proved that the largest contribution to the innovation process make small innovative firms and very large corporations having as their branches small and medium-sized knowledge-intensive firms. The recommendations allow for the monitoring of intellectual-innovation activities of enterprises, to warn undesirable tendencies both at the enterprise and market his products.
Principles of the compliance program of industrial enterprise
(Miskolci Egyetem Gazdaságtudományi Kar, 2017) Kobielieva, T. O.; Mygushchenko, R.; Tkachova, N. P.
Occupying a leading position in the industry, the enterprise should be aware of its high responsibility for transparency, ethics and the legitimacy of doing business. In order to maintain and maintain its high business reputation to the state, shareholders, customers, partners, competitors and the society as a whole, the company throughout its operations must actively develop a corporate system to ensure compliance with applicable laws and ethical business conduct ("compliance"). To achieve this goal, the enterprise must be guided by certain principles. The basic principles of compliance are determined by the Basel Committee on Banking Supervision in the document "Compliance and Compliance Function in Banks". This document was issued by this committee in April 2005. In spite of the fact that initially the Basel Committee defined compliance principles for the banking sector of the economy, at the present time they basically approach the activities of any enterprise or institution. At the same time, as the results of our studies show, there are certain differences in the structures and content of compliance principles, which depend on the scope of application of the program's compliance (banks, institutions, industrial enterprises, etc.).