Кафедра "Економіка та маркетинг"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3992

Увага! Від травня 2023 року колекція кафедри "Економіка та маркетинг" не поповнюється.

На основі кафедр "Економіка та маркетинг" та "Економічна кібернетика та маркетинговий менеджмент" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

Від 1995 року кафедра мала назву "Економіка і маркетинг", первісна назва – кафедра економки і організації машинобудівної промисловості, була заснована в 1984 році. Від дня заснування кафедри нею завідував доктор економічних наук, професор Анатолій Іванович Яковлєв. Йому присвоєно почесне звання Заслуженого працівника народної освіти України та обрано Академіком Академії інженерних наук України. Ім'я Яковлєва А. І. внесено до біографічного словника "Видатні люди ХХ століття" Міжнародного бібліографічного центру в м. Кембрідж.

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Marketing means of information dissemination as a tool of information warfare
(Miskolci Egyetem Gazdaságtudományi Kar University of Miskolc, Hungary, 2022) Kosenko, Oleksandra
This article considers the essence and features of marketing propaganda and forms of information warfare, its social, informational, organisational aspects, the role and nature of psychological operations, perception management. Particular attention is paid to the social and cultural consequences of marketing propaganda, information operations and wars. The purpose of the article is to analyse the common and distinctive features of propaganda, PR and information warfare.
Assessment of patent value using its citation index
(2022) Pererva, P. G.; Kobielieva, Tetiana; Kosenko, Oleksandra
Using the example of patents, the issue of assessing the value of intellectual property objects is highlighted, taking into account the indicator (index) of their citations in scientific literature. A study of the types of patent citations was conducted, to which the authors include citations from an article to a patent, from a patent to a patent, from a patent to an article. It is proposed to use criteria for classification of patent citations using two indicators. Firstly, taking into account the scope of use of the citation - whether in the field of scientific action of the patent or beyond it, and secondly, taking into account the subject of citation - the citation is carried out by another patent owner or self-citation is carried out by the owner of this patent. Peculiarities of patent citation in comparison with methods of traditional citation of scientific works are revealed. For the first time, special attention is paid to the nature of the citation itself: positive or negative. It is substantiated that taking into account in the calculation of the citation index quotes with a negative content contributes to the decline of scientific discussion, since the mention of opponents in ranking articles directly affects the value of their citation index, which does not always objectively reproduce the actual scientific merits of one or another scientist.
Evaluating the effectiveness of social media marketing
(2022) Kosenko, Oleksandra; Peredrii, Andrea Elizabeth Yuriivna; Pererva, P. G.
It has been proven that social media marketing has grown in popularity in recent years and has become one of the most effective strategies for increasing traffic, engaging an audience, and driving sales. Social media has helped many brands expand their audience, gain popularity and increase sales. Postulates of the mechanism of commercialization of innovative technologies.
Assessment of commercial prospectivity of innovative projects
(2021) Schwodiauer, Gerhard; Pererva, P. G.; Kosenko, Oleksandra
It has been proved that, in the modern sense, the expertise of technology commercialization projects is carried out in the form of a meaningful, qualitative or quantitative assessment of an object intended for use in making managerial decisions. The variety of applications makes the tools used in practice quite flexible. In practice, problems arise (for example, the problem of efficient technology transfer), which are often more complex than those that are solved using traditional approaches.
Development of dynamic and comparative functions of estimation of innovative potential
(University of Miskolc, 2010) Kosenko, Oleksandra
Questions of the rate fixing of different indexes of work of industrial enterprises are considered in the article. Special attention is paid to indexes which form the separate constituents of the innovative potential of machine manufacturing enterprises. The author offers two different approaches to the setting of norms for indexes of work in enterprises, the use of which will have a considerable economic effect in practice.
Forming of new educational paradigm of preparation of specialists is on intellectual property in context of requirements of bolonskogo of process
(Miskolci Egyetem, 2009) Pererva, P. G.; Kosenko, Oleksandra; Tkacheva, N. P.
The substantive provisions of on-line tutorial are considered on preparation of specialists in area of intellectual property on the economic faculty of the Kharkov polytechnic university in the light of requirements of the Bolonskogo process and credit-module system of estimation of knowledges.
Evaluation of innovative technology market potential on the basis of technology audit
(LLC "Consulting Publishing Company "Business Perspectives", 2019) Kosenko, Oleksandra; Cherepanova, V. O.; Dolyna, I.; Matrosova, V.; Kolotiuk, O.
Enterprise innovation activity supposes coordinated technical and business processes of decision-making and its performance required for successful transformation of new product or service from concept to market. The purpose of this study is to develop valuation methods of innovative technology market potential and prospects of their introduction into the production enterprise activity. In order to achieve this goal, we used brand new evaluation tool, this is technology audit conception, application of which increased significantly the accuracy and reliability of technology market potential evaluation. Clarification of terminological essence of technological audit allowed the authors to discover the content of technology audit components required for the market research and thereupon to develop evaluation mechanism for innovative technology market potential using technology audit. This mechanism is built on structure evaluation table of technology market potential level detection as an object of commercialization. To ensure the efficiency of practical effect of the mechanism proposed, the authors systematized and completed methods of functional analysis and scanning of market environment for the purpose of qualitative comprehensive evaluation and innovative technology market potential forecasting. Introduction of the proposed evaluation method for technology market potential will result in the improvement of efficiency of enterprise innovation activity due to more rational distribution of available resources and immediate financing of developments with greater market potential.
Compliance program of an industrial enterprise: the essence and content
(Miskolci Egyetem Gazdaságtudományi Kar, 2017) Pererva, P. G.; Kosenko, Oleksandra; Tkachov, M. M.
The article gives a scientific analysis of the term «compliance» is used to denote the continuous efforts of the organization to comply with all applicable domestic and foreign laws, regulations and rules applicable to its activities, including its own internal corporate policies and procedures. For many years compliance was of great significance only in industries that have traditionally heavily regulated, such as healthcare and financial services. However, after the entry into force of the anti-corruption legislation in Ukraine in all industries have been regulated tightly enough, and for each legal entity (or unit) there was a need for tight monitoring of compliance with industrial enterprises of the countless existing laws, rules and regulations. Ultimately, the essence of a robust compliance program is not only to avoid investigation, but for the most part in the formation of the ethical environment in which business can thrive.