Кафедра "Економіка та маркетинг"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3992

Увага! Від травня 2023 року колекція кафедри "Економіка та маркетинг" не поповнюється.

На основі кафедр "Економіка та маркетинг" та "Економічна кібернетика та маркетинговий менеджмент" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

Від 1995 року кафедра мала назву "Економіка і маркетинг", первісна назва – кафедра економки і організації машинобудівної промисловості, була заснована в 1984 році. Від дня заснування кафедри нею завідував доктор економічних наук, професор Анатолій Іванович Яковлєв. Йому присвоєно почесне звання Заслуженого працівника народної освіти України та обрано Академіком Академії інженерних наук України. Ім'я Яковлєва А. І. внесено до біографічного словника "Видатні люди ХХ століття" Міжнародного бібліографічного центру в м. Кембрідж.

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2021 - 20242

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Автор: search.filters.author.Larka, LudmilaПочаткова дата: 2021

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  • Ескіз
    Публікація
    Customs Regulations and Risk Management and Town Planning Marketing on the Way to Smart Cities in the Global Economy
    (Agricultural Economics and Social Science Research Association(AESSRA), 2024) Arynova, Zhanna; Ashirbaeva, Aida; Ustik, Tetiana; Larka, Ludmila; Chernysh, Tetiana; Volkova, Olena
    In a rapidly changing and technologically developed world, the adaptation of customs provisions in the direction of smart cities is becoming more and more relevant. European cities are leading the way in implementing innovations that are transforming traditional approaches to customs management and town marketing. The purpose of the article is to analyze the smartization strategies of cities in Europe, focusing on the integration of customs directives and risk management in this process by studying their impact on the global economy. The article provides a detailed overview of official reports on the processes of intellectualization of modern cities, reveals current trends and the development of the latest technologies used in European smart cities. The results show that the effective management of customs standards significantly contributes to the optimization of city operations, increasing transparency and attracting investment. The importance of such an approach is reinforced by the analysis of town planning marketing, which includes the creation of a city brand and the promotion of innovative projects. The conclusions of the work indicate the need for further research in this area and the development of comprehensive strategies that would take into account both the technological and socio-economic aspects of the smartization of cities through the strengthening of urban infrastructure. The resulting data can serve as a basis for the formation of effective development policies and strategies that can accelerate the integration of cities into the global economy, contributing to the creation of sustainable and innovative urban environments through customs procedures and the management of challenges to legislation.
  • Ескіз
    Публікація
    Methods for Assessing the Investment Attractiveness of Innovative Projects
    (Universidad de Almería, 2021) Pererva, P. G.; Usov, Maksym; Chernobrovkina, S. V.; Larka, Ludmila; Rudyka, Viktor
    This material examines and summarizes the basic concepts and issues of assessing the investment activities of an enterprise from the point of view of the investment climate in the industry as a whole. The main objective of this study is to determine an integral assessment of the possibilities of financing innovative projects of industrial enterprises. The relevance of such a study is explained by the urgent need to form a more accurate and reliable assessment of the priorities of modern financing of innovative projects. The study takes into account additional factors that are applicable in the specific context of the enterprise. In the course of the study, the following logical sequence is observed: a number of relatively simple and basic components in the structure of enterprises are distinguished, which consistently have the greatest impact on the dynamics of changes in the innovative and investment characteristics of the entire industry as a whole. The object of research is various energy enterprises of Ukraine, since they are one of the key factors that allow creating and developing a competitive world economy in terms of energy-saving innovations, including on the basis of non-traditional renewable energy. Based on the results obtained, it becomes possible to determine the integral indicators of the investment attractiveness of specific innovative projects. This technique allows you to sensibly assess all sides of the issue and make an informed management decision on the formation of the company's investment strategy.