Кафедра "Економіка та маркетинг"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3992

Увага! Від травня 2023 року колекція кафедри "Економіка та маркетинг" не поповнюється.

На основі кафедр "Економіка та маркетинг" та "Економічна кібернетика та маркетинговий менеджмент" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

Від 1995 року кафедра мала назву "Економіка і маркетинг", первісна назва – кафедра економки і організації машинобудівної промисловості, була заснована в 1984 році. Від дня заснування кафедри нею завідував доктор економічних наук, професор Анатолій Іванович Яковлєв. Йому присвоєно почесне звання Заслуженого працівника народної освіти України та обрано Академіком Академії інженерних наук України. Ім'я Яковлєва А. І. внесено до біографічного словника "Видатні люди ХХ століття" Міжнародного бібліографічного центру в м. Кембрідж.

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2017 - 201922020 - 20222

Налаштування

Автор: search.filters.author.Pererva, P. G.Ключові слова: search.filters.subject.marketing

Результати пошуку

Зараз показуємо 1 - 4 з 4
  • Ескіз
    Публікація
    Effectiveness of promoting sales of products in social media
    (Луцький національний технічний університет, 2022) Kosenko, O. P.; Peredrii, A. E. Yu.; Pererva, P. G.
    It has been proven that the Internet is not just a global network, but an effective method of influencing the consumer, which attracts more and more users every year. And, as a result, attracts consumers of goods and services, we are talking about those companies that use Internet marketing tools in their activities.
  • Ескіз
    Публікація
    Evaluating the effectiveness of social media marketing
    (2022) Kosenko, Oleksandra; Peredrii, Andrea Elizabeth Yuriivna; Pererva, P. G.
    It has been proven that social media marketing has grown in popularity in recent years and has become one of the most effective strategies for increasing traffic, engaging an audience, and driving sales. Social media has helped many brands expand their audience, gain popularity and increase sales. Postulates of the mechanism of commercialization of innovative technologies.
  • Ескіз
    Документ
    Modeling the marketing characteristics of market capacity for electrical automation
    (Сумський державний університет, 2017) Pererva, P. G.; Kobielieva, Tatiana Aleksandrovna; Tkachev, Maksim; Tkacheva, Nadezhda
    The article is a continuation of scientific development, the beginning of which the authors presented in the previous room. Questions of simulation of electrical characteristics of marketing automation without separate technological purposes. As the object of study selected different types of low-voltage equipment. It is proved that the most important marketing characteristics of the products the electrical business Park is articles, which are currently in operation. Existing methodical approaches to the definition of industry Park electrical automation do not provide the required accuracy of calculations. They do not fully take into account the age structure of the main technological equipment for automation of work of which is intended for electrical automation. The technique of determining industry Park, products which do not have independent technological purposes, the use of indicators of the age structure of technological equipment. For example, different groups of low-voltage equipment of the basic steps of this methodology. Suggestions the authors suggest the partition of the whole technological equipment for the three age groups and conduct separate calculations for each of them. The final coefficients of the applicability of electrical automation at the unit of technological equipment are determined based on the specific weight of each age group in the total industry Park of technological equipment. All theoretical concepts are accompanied by detailed examples of calculations.
  • Ескіз
    Документ
    Determination of marketing characteristics of market capacity for electrical automation
    (Сумський державний університет, 2017) Pererva, P. G.; Kobielieva, Tatiana Aleksandrovna; Tkachev, Maksim; Tkacheva, Nadezhda
    The problems of determining the marketing characteristics of the market products capacity do not have independent technological purposes. As the object of study selected electrical automation. It is proved that the most important characteristic of the market capacity of goods are the demand for them, which consists of several components. To determine the requirements for electrical automation and maintenance of technological equipment under operation, you need to know the industry Park. The technique of determining industry Park, products which do not have independent technological purpose and which are not maintained inventory records, for example, electrical automation of the basic steps of this methodology. The proposals of the authors based on the determination coefficients the applicability of certain types of electrical automation equipment per unit of basic technological equipment of machine-building industries.