Кафедра "Економіка та маркетинг"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3992

Увага! Від травня 2023 року колекція кафедри "Економіка та маркетинг" не поповнюється.

На основі кафедр "Економіка та маркетинг" та "Економічна кібернетика та маркетинговий менеджмент" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

Від 1995 року кафедра мала назву "Економіка і маркетинг", первісна назва – кафедра економки і організації машинобудівної промисловості, була заснована в 1984 році. Від дня заснування кафедри нею завідував доктор економічних наук, професор Анатолій Іванович Яковлєв. Йому присвоєно почесне звання Заслуженого працівника народної освіти України та обрано Академіком Академії інженерних наук України. Ім'я Яковлєва А. І. внесено до біографічного словника "Видатні люди ХХ століття" Міжнародного бібліографічного центру в м. Кембрідж.

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2017 - 201912020 - 20211

Налаштування

Автор: search.filters.author.Tkachov, M. M.ORCID: search.filters.orcid.https://orcid.org/0000-0002-6256-9329

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  • Ескіз
    Публікація
    Management of relations with enterprise stakeholders based on value approach
    (ТОВ "Консалтингово-видавнича компанія "Ділові перспективи", 2021) Pererva, P. G.; Kobielieva, T. O.; Tkасhovа, Nаdiia Petrivna; Tkachov, M. M.; Diachenko, T. A.
    Significant transformations in economic relations and increased competition have posed enterprises with extremely complex tasks in the field of corporate governance. Mainly it concerns the systems of corporate governance, in which the principles of vertical organization are losing relevance, and the effectiveness of management largely depends on the balance of interests of participants (stakeholders) who can actively influence the production and commercial policy of the enterprise to distribute its resources in their favor. The study aims to develop proposals to ensure the effective interaction of the enterprise with stakeholders, based on establishing an optimal balance of material (value) interests, allowing achieving a reduction of risks that threaten the development of the enterprise. Thus, it was proposed to determine the total value of the commercial results of the enterprise, taking into account the real contribution, which is provided by the relations with one or another stakeholder. A similar approach is implemented to determine the share of the value of the corresponding stakeholder, which is ensured by its relationship with this enterprise. In addition to the value of the enterprise itself, the proposed models explicitly determine the value benefits of stakeholders and disclose a list of the main controlling factors: the volumes of resources supplied and consumed by the parties, their relative values, the structure of resource flows, etc. As an example, using the developed recommendations, the circle of the most influential stakeholders of the Ukrainian enterprise – PJSC KhTP – was studied. This approach allows an industrial enterprise to rank stakeholders by value, to analyze the dynamics of the structure and parameters of material and financial resources flows of the enterprise and its stakeholders.
  • Ескіз
    Публікація
    Compliance program of an industrial enterprise: the essence and content
    (Miskolci Egyetem Gazdaságtudományi Kar, 2017) Pererva, P. G.; Kosenko, Oleksandra; Tkachov, M. M.
    The article gives a scientific analysis of the term «compliance» is used to denote the continuous efforts of the organization to comply with all applicable domestic and foreign laws, regulations and rules applicable to its activities, including its own internal corporate policies and procedures. For many years compliance was of great significance only in industries that have traditionally heavily regulated, such as healthcare and financial services. However, after the entry into force of the anti-corruption legislation in Ukraine in all industries have been regulated tightly enough, and for each legal entity (or unit) there was a need for tight monitoring of compliance with industrial enterprises of the countless existing laws, rules and regulations. Ultimately, the essence of a robust compliance program is not only to avoid investigation, but for the most part in the formation of the ethical environment in which business can thrive.