Кафедра "Підприємництво, торгівля і логістика"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/32369

Офіційний сайт кафедри http://web.kpi.kharkov.ua/business

Від 2021 року кафедра перейменована та має назву "Підприємництво, торгівля i логістика" (Наказ 552 ОД від 26.11.2021 року), попередня назва – "Підприємництво, торгівля та експертиза товарів", первісна – кафедра комерційної, торговельної та підприємницької діяльності.

Кафедра комерційної, торговельної та підприємницької діяльності заснована в 2017 році.

Кафедра входить до складу Навчально-наукового інституту економіки, менеджменту і міжнародного бізнесу Національного технічного університету "Харківський політехнічний інститут". Викладачі кафедри є членами Харківського осередку Українського товариства товарознавців і технологів (УТТТ), що входить до Міжнародній асоціації товарознавства, інновацій та сталого розвитку (International Association of Commodity Science, Innovation and Sustainability) IACSIS.

У складі науково-педагогічного колективу кафедри працюють: 3 доктора наук: 2 – економічних, 1 – технічних; 7 кандидатів наук: 4 –економічних, 3 – технічних; 3 співробітника мають звання професора, 6 – доцента.

Переглянути

Фільтри

2019 - 20202

Налаштування

Автор: search.filters.author.Sergienko, O.ORCID: search.filters.orcid.https://orcid.org/0000-0001-6921-1445

Результати пошуку

Зараз показуємо 1 - 2 з 2
  • Ескіз
    Публікація
    Сointegration evaluation tools for enterprises strategic development system upgrading
    (Університет банківської справи, 2020) Sergienko, O.; Shapran, O.; Tatar, M.; Bilotserkivskyi, Oleksandr ; Druhova, O.
    The paper proposes tools for improving the strategic management system for assessing the processes dynamics and the level of their intensity and non-stationarity by local resource components of industrial enterprise as indicators of organizational and economic development and forecasting its change, as well as determining the structure of the strategic management system of enterprise development with emphasis on its resource communication component that will improve the efficiency of information exchange in the management process in the current context of increased importance of information resources as important elements that provide business entities competitive advantages. In this paper, the complex of models of research of development dynamics of enterprise activity spheres is built, which unlike the existing ones takes into account the non-stationary character of the behavior of these processes. This complex is based on the methods of multidimensional analysis, econometric modeling, decision-making. This complex contains the following steps: formation of the information sets of the company’s indicators in the main activity spheres; research of development dynamics of enterprise activity spheres on the basis of building of local and complex integral indicator of enterprise development level; simulation of non-stationarity dynamics of activity spheres on the bases of building and analysis of ECM&VAR-models — cointegration and vector autoregressive models; simulation of the enterprise development priorities on the bases of ECM&VAR-models analysis. For improvement of the strategic development management system, a conceptual scheme of the interconnection of processes, tasks, and models was developed, which provides the solution of the following main tasks: factor study of development trends, study of the internal environment and potential for key business factors and its development dynamics and implementation of adequate management decisions for increasing systems activity effectiveness as a whole.
  • Ескіз
    Публікація
    Integrated tool development for managing a marketing activity of a trading enterprise in a competitive market
    (НВП ПП "Технологічний Центр", 2019) Shapran, Evgeniy; Sergienko, O.; Gaponenko, Olga; Shapran, Olena
    The object of research is a comprehensive approach to the formation of the marketing policy of a trading company to improve the effectiveness of marketing activities in the competitive market. The presented approach consists of three main stages, namely: assessment and analysis of the prospects of marketing activities of the enterprise, assessment and analysis of the internal and external environment, management of the marketing policy of the enterprise. To assess the attractiveness level of the field of activity, the Cobb-Douglas production function is used, on the basis of which a number of characteristics characterizing the economic attractiveness of economic sectors are determined. The highest performance indicators are in the area of trade, construction and financial activities. As part of the study of environmental factors, regional segmentation models are constructed using the cluster analysis method, which allows identifying stable groups of objects with similar characteristics. Segmentation allows to get homogeneous groups of regions of Ukraine on the grounds of: development level, level of investment attractiveness, level of economic activity and the need to update household appliances. The result is a group of regions with high, medium and low levels of development. The methods of analysis of variance are applied to study the differences in the product market by region. To study the internal environment, models of product sales dynamics are implemented and forecasts are made that allow to develop a set of measures to improve the company’s sales policy. To assess and predict the level of sales of goods, time-series decomposition models with the identification of components are used: trend-cyclic, seasonal, and random. The used inventory management model for improving sales policy management is adapted to the trading company based on the use of intermediate planning results, namely: demand rates, costs for ordering and storage, lead time. A hierarchy analysis method based on an expert survey on the formation of promotion policy directions is implemented. The obtained priority measures for the use of marketing budget funds, which should be aimed primarily at the development and implementation of effective marketing measures for: promotion and promotion of sales, advertising, personal sales and public relations. The results can be implemented in the activities of trading enterprises to formulate and justify a marketing development policy.