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Документ Business communications in the field of international consulting(WSEH, 2023) Larchenko, V. V.; Cherepanova, V. O.; Podrez, O. I.; Pererva, P. G.Документ Social and affiliate marketing as a component of the model of economic development of countries(WSEH, 2023) Dyuzhev, V. D.; Cherepanova, V. O.; Podrez, O. I.It has been proven that the principles, techniques and methods used in the concept of partnership marketing can be used in building the concept and system of social partnership as a regulator of social and labor relations on the path to long-term trusting relationships between the main subjects.Документ Globalization of the international marketing environment(WSEH, 2023) Cherepanova, V. O.; Podrez, O. I.; Pererva, P. G.Документ Development of rhubarb management in international business(Видавничий центр Київського національного університету культури і мистецтв, 2023) Cherepanova, V. O.; Pererva, P. G.Revenue Management is a technology to determine the best price to ensure high business profitability based on demand forecasting. Simply put, it's selling the right product to the right consumer at the right time at the right price. It is Revenue Management that determines the main vectors and strategies of the sales department.Документ Business structures in the international innovation economy(Видавничий дім "Києво-Могилянська академія", 2023) Cherepanova, V. O.; Gliznutsa, M. Yu.; Pererva, P. G.It has been proven that the knowledge economy turns into a powerful impetus for socio-economic development, increases the competitiveness of products, contributes to the diversification of activities, helps to raise production in the regions and the country as a whole.Документ Management of international projects using the agile method(ТОВ "Юридична компанія "Юрсервіс", 2023) Cherepanova, V. O.; Podrez, O. I.; Pererva, P. G.It has been proven that the methodology of managing any project is its standardization. to date, certain templates have already been created for the implementation of projects, which will help to avoid many current problems and get a finished product as a result.Документ Financial instruments and intensification of involvement of intellectual property objects in international business(ТОВ "Юридична компанія "Юрсервіс", 2023) Cherepanova, V. O.; Matrosova, V. O.; Pererva, P. G.The creation of an innovative economy is based on the effective use of the results of intellectual activity, primarily intellectual property. Legislation on the protection of industrial property and copyright was formed in Ukraine in a fairly short period of time. At the same time, insufficient attention is paid to the financial aspects of intellectual property management, including tax benefits for it active involvement in economic turnover.Документ Economic Analysis of International Relations(Національний технічний університет "Харківський політехнічний інститут", 2023) Dikhtenko, O. O.; Cherepanova, V. O.; Pererva, P. G.It is proved that the economic analysis of international relations is an analytical and synthetic study that combines the division of the object under study into its component parts and the integration of these parts at a new cognitive level. At the same time, economic analysis is a complex use of various methods of information transformation.Документ Advantages and disadvantages of financial globalization in international business(2023) Cherepanova, V. O.; Mekhovych, S. A.; Pererva, P. G.Публікація Development of scientific and methodological approach to quantitative and qualitative assessment of intellectual property management in industrial enterprises(Технологічний центр, 2021) Raiko, Diana; Cherepanova, V. O.; Sylka, I. V.; Podrez, O. I.; Fedorenko, I. A.The competitiveness, market value and income of an enterprise depend on the level of intellectual property management. Therefore, the aim of research is to develop, substantiate and test a scientific and methodological approach to a quantitative and qualitative assessment of the management of intellectual property of industrial enterprises. The originality of the proposed approach is that on the basis of the concept of "management of intellectual property" a procedure for current management has been developed, the main stage of which is a quantitative and qualitative assessment. The assessment is based on the structural and logical model, which is built according to two criteria. The criteria make it possible to determine the current state of the use of intellectual property (intangible assets) – a quantitative assessment, and the prospect of further use (intellectual potential) – a qualitative assessment. A quantitative assessment involves the calculation of indicators characterizing the state of assets, the dynamics of the impact on the market value of the enterprise, the profitability of production, which is proposed to be determined through the net cash flow from operating activities. A qualitative assessment is carried out in terms of components (information and investment, organizational and legal, economic, personnel and motivation), tools and relative indicators that characterize the intellectual potential of an industrial enterprise. The assessment is carried out using a general integral indicator, which is of practical importance, since it shows the existing level of intellectual property management and directions for improvement in the future. The approbation of the scientific and methodological approach was carried out on the example of three Ukrainian coke-chemical enterprises (CJSC Avdeevka Coke Plant, CJSC Zaporozhkoks, CJSC Yuzhkoks) of the American association SUNCOKE ENERGY, INC and the Polish association J.S.W. S.A. Group. Empirical studies for the period from 2015 to 2019 made it possible to build a scale for assessing the level of intellectual property management according to the Harrington function.