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Документ Analysis of the economic development of the tourism sphere of Ukraine(ФО-П Шпак В. Б., 2023) Proskurnia, O. M.; Matrosova, V. O.Документ Financial instruments and intensification of involvement of intellectual property objects in international business(ТОВ "Юридична компанія "Юрсервіс", 2023) Cherepanova, V. O.; Matrosova, V. O.; Pererva, P. G.The creation of an innovative economy is based on the effective use of the results of intellectual activity, primarily intellectual property. Legislation on the protection of industrial property and copyright was formed in Ukraine in a fairly short period of time. At the same time, insufficient attention is paid to the financial aspects of intellectual property management, including tax benefits for it active involvement in economic turnover.Публікація International competitiveness of enterprises(2023) Novik, I. O.; Matrosova, V. O.; Pererva, P. G.Публікація Theoretical essence of innovative marketing(Луцький національний технічний університет, 2022) Tkachova, N. P.; Matrosova, V. O.; Veryutina, V. Ju.; Pererva, P. G.It is proposed to understand the marketing of innovations as activities aimed at finding new directions and ways of using the company's potential, developing new products and technologies on this basis, and promoting them to the market in order to more effectively meet the needs of consumers. way than competitors, thereby making a profit and providing conditions for long-term survival and development in the market.Публікація Conceptual provisions of innovation marketing(2022) Tkachova, N. P.; Matrosova, V. O.; Veryutina, V. O.; Pererva, P. G.It has been proven that the marketing of innovations should be understood as activities aimed at finding new directions and ways of using the company's potential, developing new products and technologies on this basis, and promoting them to the market in order to more effectively meet the needs of consumers. way than competitors, thereby making a profit and providing conditions for long-term survival and development in the market.