Публікація: Conceptual provisions of innovation marketing
Дата
2022
Назва видання
ISSN
Назва тому
Видання
Анотація
It has been proven that the marketing of innovations should be understood as activities aimed at finding new directions and ways of using the company's potential, developing new products and technologies on this basis, and promoting them to the market in order to more effectively meet the needs of consumers. way than competitors, thereby making a profit and providing conditions for long-term survival and development in the market.
Опис
Ключові слова
innovation marketing, market, intellectual property, demand, supply, industrial enterprises
Бібліографічний опис
Tkachova N. Conceptual provisions of innovation marketing [Electronic resource] / N. Tkachova [et al.] // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2022 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – Electronic text data. – Bielsko-Biala, 2022. – P. 10-14. – URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/60368.