2020
Постійне посилання на розділhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/44964
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Документ Main sales techniques at the enterprise(Національний технічний університет "Харківський політехнічний інститут", 2020) Lobas, Kristina AnatolievnaThe article deals with the study of existing sales promotion techniques and their effective management. The idea that the proper use of sales techniques can significantly increase the level of awareness of the company and contribute to its successful development is substantiated. Trade has always been (and still is) a relatively simple, affordable and reliable business activity. But, we must admit that even in the age of fierce competition, not all modern top managers, office consultants, salespeople and agents have the sales techniques and relevant skills. How to successfully raise sales in an online store? How to increase company profits? How to manage sales effectively? By efficiency, we mean increasing sales. Unfortunately, there is no universal recipe for how to increase trade efficiency. Each company selects its own technique by trial and error, repeatedly testing it in practice. A meticulous approach is working - you need to gather staff with experience and good sales skills or to train your own team. Successfully chosen technique of effective sales answers all the questions asked. The paper provides recommendations for the use of sales promotion techniques. Describes how social networks can affect sales and brand, how accurate customer knowledge can increase existing customers' reach and reach new customers. It is hard to surprise a whimsical modern client. The market is overflowing with similar offers, each business has serious and dangerous competitors. Effective sales techniques (telephone, online, and so on) are a prerequisite for developing a company and maintaining stability in sales. The author focuses on how quality customer service provides a great advantage among competitors and increases the level of loyalty, and concludes that impact techniques depend on many factors and are situational in use.