The results of market research on feasibility of the formation of marketing at the enterprises of machine building industry in Kharkiv region

Abstract

Analysis of the practical application of marketing at the enterprises of machine building industry in Kharkiv region showed that the current conditions of economicdemand new approaches to marketing. The structure of marketing at the enterprisemust not only realize the traditional functions of marketing, research and advertising, but also provide a comprehensive approach to development management marketing, using the full capabilities and benefits of communal politics and quality of information provision. In connection with this study is the choice of this organizational structure, feasibility of its creation by determining the efficiency of its operation.