Evaluating the effectiveness of social media marketing

Kosenko, Oleksandra; Peredrii, Andrea Elizabeth Yuriivna; Pererva, P. G.

Публікація:
Evaluating the effectiveness of social media marketing

dc.contributor.author	Kosenko, Oleksandra	en
dc.contributor.author	Peredrii, Andrea Elizabeth Yuriivna	en
dc.contributor.author	Pererva, P. G.	en
dc.date.accessioned	2022-12-21T16:06:06Z
dc.date.available	2022-12-21T16:06:06Z
dc.date.issued	2022
dc.description.abstract	It has been proven that social media marketing has grown in popularity in recent years and has become one of the most effective strategies for increasing traffic, engaging an audience, and driving sales. Social media has helped many brands expand their audience, gain popularity and increase sales. Postulates of the mechanism of commercialization of innovative technologies.	en
dc.identifier.citation	Kosenko O. Evaluating the effectiveness of social media marketing [Electronic resource] / O. Kosenko, А. Е. Yu. Peredrii, P. G. Pererva // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2022 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – Electronic text data. – Bielsko-Biala, 2022. – P. 194-198. – URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/60359.	en
dc.identifier.orcid	https://orcid.org/0000-0002-6256-9329
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/60359
dc.language.iso	en
dc.subject	social media	en
dc.subject	marketing	en
dc.subject	effectiveness	en
dc.subject	brand	en
dc.subject	promotion	en
dc.subject	market	en
dc.subject	demand	en
dc.subject	supply	en
dc.title	Evaluating the effectiveness of social media marketing	en
dc.title.alternative	Оцінка ефективності маркетингу в соціальних медіа	uk
dc.type	Article	en
dspace.entity.type	Publication
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relation.isAuthorOfPublication.latestForDiscovery	6bdb0863-f812-4c83-b4e4-1eea6c5fad34