Evaluation of the effectiveness of marketing innovations

Tkachova, N. P.; Pererva, P. G.

Публікація:
Evaluation of the effectiveness of marketing innovations

dc.contributor.author	Tkachova, N. P.	en
dc.contributor.author	Pererva, P. G.	en
dc.date.accessioned	2023-06-02T18:54:16Z
dc.date.available	2023-06-02T18:54:16Z
dc.date.issued	2023
dc.description.abstract	The versatility and variability of various methodological approaches to the assessment of the marketing innovation activity of enterprises necessitates a comprehensive approach to determining the dynamics of innovation processes based on one of the integral criteria, which can be an indicator of the innovative activity of marketing. enterprise activity. Therefore, the development of methodical approaches to the evaluation of the economic efficiency of marketing innovations and the justification of the choice of the strategy of innovative development of the enterprise is relevant.	en
dc.identifier.citation	Tkachova N. P. Evaluation of the effectiveness of marketing innovations [Electronic resource] / N. P. Tkachova, P. G. Pererva // Сучасні підходи до креативного управління економічними процесами : матеріали 14-ї Міжнар. наук.-практ. конф., 13-14 квітня 2023 р. / Нац. авіаційний ун-т. – Електрон. текст. дані. – Київ, 2023. – С. 302-306. – URI: https://repository.kpi.kharkov.ua/handle/KhPI-Press/65812.	en
dc.identifier.orcid	https://orcid.org/0000-0002-6256-9329
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/65812
dc.language.iso	en
dc.subject	innovative activity	en
dc.subject	marketing	en
dc.subject	demand formation	en
dc.subject	sales promotion	en
dc.subject	performance evaluation	en
dc.title	Evaluation of the effectiveness of marketing innovations	en
dc.title.alternative	Оцінка ефективності маркетингових інновацій	uk
dc.type	Article	en
dspace.entity.type	Publication
relation.isAuthorOfPublication	8605eb4c-7162-458d-9c83-a0a1ae91218e
relation.isAuthorOfPublication.latestForDiscovery	8605eb4c-7162-458d-9c83-a0a1ae91218e