Peculiarities to choose sales policy tools at the Ukrainian innovatively active machine building enterprises at the economic cycle stage

Abstract

The article deals with identification of the most active sales policy tools set at the innovatively active machine building enterprise, considering economic development cycles. One establishes cyclical constituent of the real GDP change time series, interconnection between real GDP lag change in one year and innovative production selling profitability from machine building enterprises. Authors determine sales policy tools impact on enterprise ability to recover from crisis and their impact lags. Methodic recommendations concerning sales policy efficient strategies choice at the machine building enterprises-innovators are investigated.