Особенности гендерной стереотипизации в Интернете

Abstract

The article enlightens the gender stereotyping issues on the Net. The research through e-learning shows that typical gender stereotypes about male and female virtual images differ greatly from the Ukrainian students’ images of femininity and masculinity on the web. Both males and females on the Net are perceived as active, positive-rendered, and pragmatic-orientated actors. First of all the Net is used both for males and females as a tool for communication and socialization and they use the Internet to seek all needed information about learning, career and job. Additionally namely females use the Net primarily for communication. Thus the research reveals that male and female virtual images differ and this differentiation is not colored the same for males and females. Men render Internet activities more negatively than women. Also one can argue about a high speed of stereotypes' changes on the Net and a big clash between naïve and societal consciousness initiated also on the web and by the web.