Публікація: Marketing research of the international technological market
Дата
2023
Назва видання
ISSN
Назва тому
Видання
Teadmus OÜ, Estonia
Анотація
It is proved that the goods in the intellectual property market are exclusive rights to the results of intellectual activity. Otherwise, all the laws of the market apply here, marketing plans are developed and marketing research is carried out, but there are certain features due to the specifics of the product.
Опис
Ключові слова
intellectual property, market, product, demand, supply, marketing
Бібліографічний опис
Pererva P. Marketing research of the international technological market / P. Pererva, Т. Kobielievа, I. Novik // Sustainable Development: Modern Theories and Best Practices : materials of the Monthly Intern. Sci. and Practic. Conf., January 27-28, 2023. – Tallinn : Teadmus OÜ, 2023. – P. 44-47.