Публікація:
Communications and negotiations

Ескіз

Дата

2024

Назва видання

ISSN

Назва тому

Видання

Національний технічний університет "Харківський політехнічний інститут"

Дослідницькі проекти

Структурні одиниці

Випуск видання

Анотація

Communication is the basis of interaction between people in all areas of life, from personal relationships to business. In today's rapidly changing world, effective communication skills are not just a valuable skill, but a critical competency. The modern world requires from an individual not only professional knowledge and skills, but also the ability to effectively communicate , negotiate, overcome conflicts and build productive relationships with others. The discipline "Communications and negotiations" is aimed at studying the key aspects of interpersonal and group communication, the basics of verbal and non-verbal means of information transmission, as well as at mastering the methods and techniques of effective negotiations. This lecture note is designed to provide students with basic theoretical knowledge in the field of business communications and negotiation strategies. Applicants will learn about the basics of the communication process, including its structure, functions, and main stages. Particular attention will be paid to the analysis of communication barriers, the basics of verbal and nonverbal communication, as well as the peculiarities of conducting negotiations in a business environment. In addition, in the process of studying the discipline, students will be able to understand the main causes of conflicts in the process of communication, learn about modern theories and methods of solving them. An important component of the course is also consideration of manipulative techniques in communication and methods of their detection and countermeasures.

Опис

Ключові слова

reference summary of lectures, communications and negotiations, marketing, business environment, market conditions, business

Бібліографічний опис

Chernobrovkina S. V. Communications and negotiations [Electronic resource] : reference summary of lectures : for applicants of the second (master's) level of higher education of the educational program "Marketing" specialty 075 "Marketing" / comp.: Chernobrovkina S. V. ; National Technical University "Kharkiv Polytechnic Institute". – Electronic text data. – Kharkiv, 2024. – 55 p. – URI: https://repository.kpi.kharkov.ua/handle/KhPI-Press/79625

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