Exploring the influence of modern technologies in education: Evaluating the effects of e-learning and remote instruction on academic performance

Abstract

The significance of strategic management in the tourism sector stems from its critical role in the economic and social development of nations. With escalating competition, evolving consumer trends, technological advancements, and external influences, strategic management has emerged as essential for the effective functioning of tourism enterprises. Examining various strategic approaches aids in identifying optimal strategies to attain competitive advantages. This article assesses the current landscape of the Ukrainian tourism sector, pinpointing its primary challenges. Emphasis is pl aced on the repercussions of the pandemic and Russia's full-scale invasion on Ukraine's tourism industry. These crises have precipitated a substantial decline in tourism revenues, alongside the deterioration of healthcare facilities and a notable exodus of skilled professionals. The study underscores key aspects of strategic management in tourism, including the adoption of innovative service approaches, maintenance of service quality, and establishment of partnerships with fellow players in the tourism market. Implementing these strategic approaches is poised to facilitate swift recovery, uphold competitiveness, and foster sustainable growth within the tourism industry.