Features of international business planning in small enterprises

Abstract

The scientific report proves that effective international business planning ensures the competitiveness of a company on the world stage, contributes to the optimization of resources and reduces the risks associated with entering new markets. Taking into account local legislation, consumer preferences and macroeconomic trends is the key to success. The use of digital technologies and analytics allows you to create more accurate business plans that correspond to the dynamics of the global economy. who pay attention to quality international business planning, gain strategic advantages and sustainability in the long term.