Innovative positioning technologies in the market of educational services
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WSEH
Abstract
The report identifies that innovative positioning technologies in the market of educational services help educational institutions and organizations to attract students, improve the quality of education and create competitive advantages. With increasing competition in education, especially in higher and online education, technological innovation is becoming a key tool for success.
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Klimov M. V. Innovative positioning technologies in the market of educational services [Electronic resource] / M. V. Klimov // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2024 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2024. – P. 210-212.