Innovative positioning technologies in the market of educational services

dc.contributor.authorKlimov, M. V.
dc.date.accessioned2024-12-27T08:56:27Z
dc.date.issued2024
dc.description.abstractThe report identifies that innovative positioning technologies in the market of educational services help educational institutions and organizations to attract students, improve the quality of education and create competitive advantages. With increasing competition in education, especially in higher and online education, technological innovation is becoming a key tool for success.
dc.identifier.citationKlimov M. V. Innovative positioning technologies in the market of educational services [Electronic resource] / M. V. Klimov // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2024 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2024. – P. 210-212.
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/84685
dc.language.isoen
dc.publisherWSEH
dc.subjecteducational services
dc.subjectmarket
dc.subjectpositioning
dc.subjectuniversities
dc.subjectbrand policy
dc.titleInnovative positioning technologies in the market of educational services
dc.title.alternativeІнноваційні технології позиціонування на ринку освітніх послуг
dc.typeArticle

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