Innovative marketing: essence and structure
| dc.contributor.author | Illiashenko, S. M. | |
| dc.contributor.author | Ron, Ya. O. | |
| dc.date.accessioned | 2025-01-02T09:30:24Z | |
| dc.date.issued | 2024 | |
| dc.identifier.citation | Illiashenko S. M. Innovative marketing: essence and structure / Illiashenko S.M., Ron Ya. O. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December, 2024 / ed. Sergii Illiashenko. – Bielsko-Biala : UEH, 2024. – P. 12-14. | |
| dc.identifier.orcid | https://orcid.org/0000-0001-5484-9788 | |
| dc.identifier.uri | https://repository.kpi.kharkov.ua/handle/KhPI-Press/84829 | |
| dc.language.iso | en | |
| dc.publisher | University of Economics and Humanities | |
| dc.subject | economic activity | |
| dc.subject | marketing | |
| dc.subject | innovative activity | |
| dc.subject | business | |
| dc.subject | digital technologies | |
| dc.subject | management | |
| dc.title | Innovative marketing: essence and structure | |
| dc.type | Article |