Methodical instructions for the implementation of practical tasks from the course "Project management in marketing"

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dc.contributor.authorVasyltsova, Svitlana
dc.contributor.authorRomanchyk, Tatyana
dc.date.accessioned2024-03-21T11:13:19Z
dc.date.available2024-03-21T11:13:19Z
dc.date.issued2024
dc.description.abstractThe term "project" is not new for the domestic economy. It was customary to understand a project as a documented plan of a building (structure). In the English-language economic literature, this concept is usually referred to as "design". The transition to market relations has brought many new terms and concepts to economic life. The term "project" has also received a broader interpretation and its meaning has come closer to the English "project", which covers the entire process – from the emergence of an idea, its development, implementation to obtaining a result.
dc.identifier.citationMethodical instructions for the implementation of practical tasks from the course "Project management in marketing" : for full-time students of the specialty 075 "Marketing" / comp. S. O. Vasyltsova, T. V. Romanchyk ; National Technical University "Kharkiv Polytechnic Institute". – Kharkiv : NTU "KhPI", 2024. – 68 p.
dc.identifier.orcidhttps://orcid.org/0000-0002-3750-9922
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/75906
dc.language.isoen
dc.publisherNational Technical University "Kharkiv Polytechnic Institute"
dc.subjectmethodical instructions
dc.subjectstructuring marketing projects
dc.subjectanalysis of the break-free project
dc.subjectrisk management in the project
dc.subjectproject planning
dc.subjectcontrol
dc.titleMethodical instructions for the implementation of practical tasks from the course "Project management in marketing"
dc.typeLearning Object

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